Social Media

Radical Transparency: How One Distiller Uses Social Media To Change Rum

Foursquare distiller Richard Seale uses Facebook as a tool to share his views on rum, which are many. GETTY Social media has been an increasingly utilized tool for consumers dispensing harsh opinions. But when it comes to corporations or executives doing the criticizing, the verdict has yet to be rendered. Should owners of companies call out consumers in live social ... Read More »

Is social media addiction breaking up marriages in UAE?

Top reasons for divorce included infidelity, lack of communication, job loss, social media, and unrealistic expectations. Social media addiction is taking a toll on family life, with husbands and wives glued to their phones instead of interacting with each other and their children. And, according to a judicial official in Abu Dhabi, this lack of real communication at home has ... Read More »

MSPs raise concerns over social media abuse

Senior MSPs have raised concerns that the increasingly “polarised” political debate on social media is spilling over into abusive behaviour in “real life”. Three quarters of members have had security reviews at their local offices with community police officers. Finance Secretary Derek Mackay said he had recently faced “aggressive” people swearing at him in the street. And others have called ... Read More »

13 Tools That Can Help Your Agency Manage Social Media

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done. ... Read More »

Social media addiction is not natural or normal – but is it really a disease?

 ‘Could anyone stand to live without a smartphone, in 2019, and to go without social media?’ Photograph: Richard Baker/Corbis via Getty Images Is social media addictive? The issue is complex, and probably generational. It’s obvious that what social media does to us, especially those of us who are heavy users, is not natural, or normal. It’s not normal to submit ... Read More »

Message of tolerance gets trolled on social media

Social media experts and advertising agencies feel criticism of marketing campaigns that involve society or religious issues could hinder creativity. Two ads by Hindustan UnileverNSE 1.17 %, one of the country’s biggest advertisers, have drawn intense criticism over the past week on social media with calls for a boycott of all its brands. While a Brooke Bond Red Label advertisement faced a ... Read More »

Model code & political ad rules will apply to social media too

The model code of conduct and its pre-certified political advertisement rules will apply to the social media as well. Chief election commissioner Sunil Arora said all major social media platforms — Facebook, Twitter, Google, WhatsApp and Share Chat — are committed to accepting only pre-certified political advertisements, sharing expenditure on it with the Election Commission (EC) and adhering to the “silence period” that comes into effect ... Read More »

The Best Ways to Use Social Media to Expand Your Network

I’m a big believer in the power of social media to diversify and evolve one’s network, build on the strength of weak ties, and nurture relationships over time. I’ve seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% ... Read More »

How To Use Social Media To Pitch Investors

How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of wasted time. So, how do ... Read More »

Social media platforms more than just escape

ALBANY — The proliferation of social media is an inseparable part of the millennial generation, given its charismatic way of drawing users in and providing answers to the unknown. Since the younger generation discovered the dynamics of this new technology, its members have been basking in its presence. So what is it that makes these social platforms a hit? Start ... Read More »