Social Media

Questions and answers as social media companies face illegal content crackdown

A proposed crackdown on social media companies is expected to be announced, to force them to remove illegal content and protect vulnerable users. With mounting anger against tech giants, we take a look at the debate. – Why are social media firms being criticised? Disturbing images of self-harm can be found on social media, whether broadcasted into users’ feeds by those ... Read More »

14 Social Media Trends That Every Marketer Should Know About In 2019

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more. To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. We asked ... Read More »

Social media blocked as protests continue in Zimbabwe

In the aftermath of clashes between security forces and protesters that left five people dead in Harare, the Zimbabwean government has partially blocked access to social media and the internet. According to tech blog, TechZim, the Telecommunication Regulatory Authority of Zimbabwe (Potraz) has been ordered to shut down internet services. “The telecom systems have been jammed. We don’t have the ... Read More »

How to Use Social Media to Drive Sales

Social media is a valuable tool for small businesses. It can be used to build your brand’s reputation, create loyal customers and even increase sales. “From self-promotion on their owned channels to working with influencers who will tout the benefits of each specific company, social media builds buzz and awareness around a specific brand, product or service and establishes an identity ... Read More »

Social media giants plan push-back on India’s new regulations

Social media firms have long battled efforts by governments around the world to hold them responsible for what users post on their platforms. The proposal, which caught many holidaying industry executives off guard, is open for public comment until Jan 31. (Image: Bloomberg) Global social media and technology giants are gearing up to fight sweeping new rules proposed by the ... Read More »

Report: iPhone XR made up 32% of iPhone sales in its first month

Today, Consumer Intelligence Research Partners (or CIRP) released a new report that estimates how well iPhones sold relative to others. Since Apple no longer releases the number of units sold, it’s more difficult to know exactly how well the iPhone is selling especially since multiple reports have showed signs of iPhone sales dwindling. This year, iPhone XR sales made up ... Read More »

Twitter Falls Again After Being Dubbed ‘Harvey Weinstein of Social Media’

The Twitter stock nosedived over 12 percent after a famed Wall Street analyst dubbed the micro-blogging platform the “Harvey Weinstein of social media”, days after an Amnesty International study found Twitter a “toxic” place for women. In a note to investors, online investment newsletter Citron Research’s founder Andrew Left called the platform the “Harvey Weinstein of social media” and set ... Read More »

A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth

Source: The Washington Post Gillian Brockell At one of the saddest times of her life, Gillian Brockell kept seeing ads on social media that twisted the knife in her wound. In an open letter posted to Twitter and addressed to “Tech Companies,” the Washington Post opinion video editor says she continued to be targeted with motherhood ads after learning that her ... Read More »

I quit Instagram and Facebook and it made me a lot happier — and that’s a big problem for social media companies

Why quitting Instagram and Facebook made me happier   3:16 PM ET Wed, 5 Dec 2018 | 03:16 The first time I truly took a break from social media was in 2015, at a summer camp for burned-out adults called “Camp Grounded.” There were three rules: Take a camp name of your choosing, like Luna or Huckleberry, avoid talking about “W,” ... Read More »

Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No ... Read More »