Social Media

13 Tools That Can Help Your Agency Manage Social Media

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done. ... Read More »

Social media addiction is not natural or normal – but is it really a disease?

 ‘Could anyone stand to live without a smartphone, in 2019, and to go without social media?’ Photograph: Richard Baker/Corbis via Getty Images Is social media addictive? The issue is complex, and probably generational. It’s obvious that what social media does to us, especially those of us who are heavy users, is not natural, or normal. It’s not normal to submit ... Read More »

Message of tolerance gets trolled on social media

Social media experts and advertising agencies feel criticism of marketing campaigns that involve society or religious issues could hinder creativity. Two ads by Hindustan UnileverNSE 1.17 %, one of the country’s biggest advertisers, have drawn intense criticism over the past week on social media with calls for a boycott of all its brands. While a Brooke Bond Red Label advertisement faced a ... Read More »

Model code & political ad rules will apply to social media too

The model code of conduct and its pre-certified political advertisement rules will apply to the social media as well. Chief election commissioner Sunil Arora said all major social media platforms — Facebook, Twitter, Google, WhatsApp and Share Chat — are committed to accepting only pre-certified political advertisements, sharing expenditure on it with the Election Commission (EC) and adhering to the “silence period” that comes into effect ... Read More »

The Best Ways to Use Social Media to Expand Your Network

I’m a big believer in the power of social media to diversify and evolve one’s network, build on the strength of weak ties, and nurture relationships over time. I’ve seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% ... Read More »

How To Use Social Media To Pitch Investors

How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of wasted time. So, how do ... Read More »

Social media platforms more than just escape

ALBANY — The proliferation of social media is an inseparable part of the millennial generation, given its charismatic way of drawing users in and providing answers to the unknown. Since the younger generation discovered the dynamics of this new technology, its members have been basking in its presence. So what is it that makes these social platforms a hit? Start ... Read More »

How to Use Boolean Search for Social Media Monitoring (and Why You Want to)

Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task – with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but ... Read More »

Deputies: Man solicited teenage girl through social media apps

TALLAHASSEE, Fla. (WCTV) – A Florida man is facing charges in Leon County, accused of sending sexually explicit messages to a teenage girl. 47-year-old Richard Confer, of St. Augustine, was taken into custody on Thursday following an investigation by the Leon County Sheriff’s Office. LCSO says in December 2018, the victim told her mother that Confer, who is related to ... Read More »

Over 60% cases at state women’s panel on social media harassment

Bengaluru: Over 60% of complaints lodged at the Karnataka State Women’s Commission are about harassment of women via social media, according to the commission’s chairperson Nagalakshmi Bai. This trend may not be confined to Karnataka, she said. Bai made the statement while speaking to textile workers at a factory in Mysuru recently. She said the commission had to rely on ... Read More »