Social Media

Facebook Partners Nielsen to Unveil Ad Performance Measurement Solutions

HIGHLIGHTS Facebook, Nielsen launch “Nielsen Total Brand Effect with Lift” solution Advertisers can interpret their cross-platform results Available to eligible advertisers via their Facebook representative In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, ... Read More »

Microsoft, Facebook Complete the Highest-Capacity Subsea Cable to Cross the Atlantic

HIGHLIGHTS Microsoft, Facebook, Telxius have laid a 6,598 km cable The cable is capable of transmitting 160 terabits of data per second Speed delivered by Marea can stream 71 million HD videos simultaneously In an incredible feat, Microsoft, Facebook and the telecom infrastructure company Telxius have laid a 6,598 km cable across the Atlantic Ocean that is capable of transmitting 160 terabits of ... Read More »

Instagram Doubles Monthly Active Advertisers to Over 2 Million

HIGHLIGHTS Time spent watching video on Instagram is up more than 80 percent YoY Number of videos produced per day has increased by 4X from last year Businesses are finding more opportunities to connect with their audiences Facebook-owned photo-sharing platform Instagram on Tuesday announced it has doubled its advertiser base in the past six months to reach over two million monthly active ... Read More »

WhatsApp: Here’s a List of New Features Introduced and Spotted in 2017

HIGHLIGHTS In 2017, WhatsApp introduced many features in beta and stable versions Most notable is the new Status feature WhatsApp has also been testing the new Recall feature for months now WhatsApp is the most popular messaging app in the world, used by over 1.2 billion people worldwide and 200 million in India alone. Despite its success, the Facebook-owned company has not become ... Read More »

Ello, Ello – Two Days In, the Hottest New Social Network is Pretty Dull

Ever since the rise and rise of Facebook, we’ve seen one company after another come up to try and become the next world conquering social network. Ello is the latest in a long line of platforms that have been described as the next big thing but judging by our first brush with the network, Zuckerberg and company have nothing to worry about ... Read More »

Study: Social media bots aren’t just annoying, they’re used to sway opinions

Social media bots may be behind a number of annoying comments in order to gain followers to sell a product but a recent study suggests bots are also being used on social media to sway political opinions. In the annual Freedom of the Net study, Freedom House found that at least 20 countries used political bots, while 30 paid human commentators ... Read More »

Venezuelan telecoms regulator to monitor social media posts

Venezuela’s government is extending its authority over the telecommunications sector to include social media websites. Communications Minister Jorge Rodriguez said Monday that the National Telecommunications Commission will monitor social media posts that “spread hate” online. The announcement came a week after the newly installed constitutional assembly passed a law threatening prison sentences up to 20 years for anybody spreading any ... Read More »

SOCIAL MEDIA MAKES GIRLS DEPRESSED—OR DOES IT?

A new paper claims social media use may be linked to increases in depression and suicide rates, although some psychologists have expressed doubt about the conclusions. The paper uses data from two annual questionnaires taken by U.S. high schoolers, called Monitoring the Future and the Youth Risk Behavior Surveillance System. Hundreds of thousands of teenagers answer these surveys, which include questions about social media use ... Read More »

Moncler scraps catwalk shows for the social media generation

Please use the sharing tools found via the email icon at the top of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email [email protected] to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found here. Moncler, the ... Read More »

Nine social media trends predicted in 2018 for marketers

2017 has brought about numerous new features for social media platforms. Some highlights include: Twitter introduced a 280-character update Instagram began testing a 4×4 grid, after also introducing the ability to include several photos per post this year Facebook introduced Facebook Stories, a direct assault against Snapchat, which it tried to buy back in 201 So what’s the social media forecast moving ... Read More »