Zeta Global, the marketing tech company that has recently acquired the likes of eBay’s enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million ... Read More »
Every 20 years or so, the tech industry suffers a spasm of antitrust fever driven by angry accusations and, eventually, intervention by the Justice Department. In the late ’70s and early ’80s it was all about IBM’s mainframe monopoly. In the late ’90s, Microsoft was the evil monopolist, with its PC operating-system dominance. The latest round features Google. Or, wait, ... Read More »
The pace of change in consumer electronics is break-neck. Technology labeled “emerging” last year may very well be fully matured already—or it could be labeled a bust and be deemed “the next 3D TV.” In all honesty, it’s tough writing about any of the consumer tech markets you’ll see in the next few pages and labeling them as emerging. Virtual ... Read More »
How do you stay sharp and fit despite fatigue and age? By consuming substances extracted from blueberries, flowers and algae, say the makers of a new group of unregulated and unproven health pills. Trusting natural chemicals to solve inevitable ailments is familiar to anyone who has visited a GNC store or contributed to the $30 billion spent annually in the ... Read More »
Kenya’s shift to renewable energy sources presents a lucrative and expanding market for solar equipment. This is according to Shenzhen Power Solution Limited Vice-President Susan Lee, who spoke to Xinhua news at an energy and power expo, held in Nairobi. “Our main focus [is] in household solar solutions that are affordable but are of high quality. We are scouting for ... Read More »
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Tal, CEO at Taptica. At the beginning of last year, ad tech saw a market correction. After several years of overvaluation, investors had finally sobered up. By late 2016, the outlook for ad tech ... Read More »
Apple Inc (AAPL.O) is considering teaming up with its supplier Foxconn to bid for Toshiba Corp’s (6502.T) semiconductor business, Japanese public broadcaster NHK reported on Friday – the latest twist in the sale of the world’s second-biggest flash memory chipmaker. The U.S. technology giant is considering investing at least several billion dollars to take a stake of more than 20 ... Read More »
Attest, a London startup that has built a market research platform to enable companies to get market insights quicker and more often, has picked up $3.1 million in further funding. Oxford Capital, and Episode 1 led the round, with participation from a number new angel investors including London Business School Emeritus Professor of Management and Marketing Paddy Barwise. The company ... Read More »
The current market is an exciting place for marketers. Marketing departments have more to play with than ever before when it comes to data, metrics and functional information about existing customers, prospects and more. Companies have more opportunities to hone and develop their strategies accurately with data making forecasting easier. ROI is what every marketing move is designed to achieve. ... Read More »
The rally in technology stocks may have more room to run after the industry overthrew financials as the main driver of emerging market shares last quarter. Firms from South Korean phone makers to China’s biggest internet company helped drive a 17 percent surge in technology shares in the MSCI Emerging Markets Index in the first quarter, the best showing in five ... Read More »
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