Tech Market

Marketing Tech Unicorns in 2017’s IPO Pipeline

Marketing Tech Unicorns in 2017’s IPO Pipeline In its annual Tech IPO Report, released today, CB Insights identifies the top 369 high-value and “high-flying” technology companies which might be in the pipeline for IPOs. We mined the report for gems on some of the marketing (and sales) tech companies we cover. Among the companies in the 2017 pipeline: Qualtrics, the ... Read More »

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »

Techieworks: Providing Seniors with Online Tech Help

When Anant Vats was working for Infosys in Houston, he once took the bus with some friends to go to dinner in town. Suddenly, an old lady sitting next to them asked them if they could fix her computer. Pleasantly surprised at this request, Anant asked her what led her to believe they could. “Because you are Indian!” she said. ... Read More »

30 Top Social Media Sites to Market Your Small Business Locally

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best for business use? Below we disclose ... Read More »

Must Have Travel Apps and Tech for Your Devices

If you’re hitting the road for business this summer, you’re going to want to arm yourself with some must have travel apps and tech for your devices. That’s right, thanks to new and useful travel apps, as well as the latest tech for your devices, you can get more work done on the road than ever. Must Have Travel Apps for Your Devices ... Read More »

Startup Story: Finding Gaps in a Market Can Happen Purely by Chance

Successful entrepreneurial ventures are often based on business solutions and ideas that strive to plug a gap in the market. Once you identify the gaps and pain points, you work towards solutions and formulate a business idea. And most often, finding the gaps in a market happens purely by accident rather than by design. It was also by chance that ... Read More »

Emerging Markets for High Tech Ideas

0 Nobel Prize-winning economist Kenneth Arrow explained why entrepreneurs rarely sell their new product ideas to established companies better able to exploit them. His answer has become known as “Arrow’s Information Paradox” and goes like this: If you try to sell someone a piece of knowledge, like an idea for a new product, they won’t buy it unless you also ... Read More »

Small Business Tech Market

In-Stat MDR has a study showing that the U.S. small business market will spend over $170 billion on information technology in 2004, an increase of more than 5% compared to expenditures in 2003. According to In-Stat MDR: “Although individual firms’ IT budgets are relatively small, customers in this market represent a tremendous opportunity for IT providers. Telecom, applications and LAN ... Read More »

LinkedIn Becomes Locked Out in Russia

LinkedIn’s network just got a little smaller following a blocking order by a court that ruled that the social network had violated a law on data storage. Russia’s communications regulator Roskomnadzor ordered ISP’s to block LinkedIn (NYSE:LNKD) after a Moscow court upheld an earlier ruling that LinkedIn breached Russian privacy laws. Some ISP’s have already cut access to the site, ... Read More »

SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses

We’ve collected these social media marketing statistics for small businesses from a variety of sources. Last updated: December 4, 2016 NOTE: to discover how many users each social network has, see our Social Media Statistics 2016 post. GENERAL SOCIAL MEDIA MARKETING STATISTICS: 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is ... Read More »