Social media marketing, like everything else, is about getting a few basics right to begin with. If you have decided to go it full steam with your social media presence, here are a few tips that you can put to practice right away. Find out your WHY This is what you begin with no matter how big or small your ... Read More »
Social Media
Navigating Social Media Advertising in 2021: How to Choose the Right Platform and Ads for Your Brand
Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content noticed. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some money on the table are slim. Although earned and owned media hold their own marketing value, paid social advertising is the surest way ... Read More »
The Social Media Post Checklist: 9 Examples of Engaging Social Media Posts
One click and you’re done! Sharing on social media is as easy as clicking a single button. But a little more effort gets you a lot better results. Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. Let’s start with an example of a ... Read More »
How to Turn One Piece of Content into Multiple for SEO
As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. To counter this ... Read More »
29 Creative Social Media Content Ideas You Should Try
You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms. So we’re here to help. With this cheatsheet of solid content ideas for each major social channel, you’ll keep ... Read More »
The Best Video Editing Mobile Apps Right Now
Sometimes it can feel like the best mobile video editing apps are under lock and key. But no more secrets! From nailing seamless TikTok transitions to making those viral memes, we’re sharing the top mobile video editing apps to create professional-looking content, just like the pros. 8 of the Best Mobile Video Editing Apps LumaFusion VSCO Inshot Splice VideoLeap Kinemaster ... Read More »
State of Social Media and CX: Key Insights From Q1 2021
In the Q1 2021 Social Media and CX Trends Report, Socialbakers provides an analytical look at the growing importance of customer experiences and the data in paid, organic, and influencer marketing that marketers need to know to deliver stellar CX in 2021. Highlights of this report include the effects of social on the pre- and post-purchase customer journey and the ... Read More »
How The Internet and Social Media Are Changing Culture
It is no doubt that the Internet and the social media are powerful instruments for mobilization of people. However, it is not its own technological imperative that allows the social media to play a prominent role in social protest. Throughout human history new technologies of communication have had a significant impact on culture. Inevitably in the early stages of their ... Read More »
Transracial Adoptions of African American Newborns
The transracial adoption of an African American newborn is a time for celebration. While of course any adoption is a blessing, there are also issues that will arise that parents must be ready to address. Reasons for a Transracial Adoption Why do prospective parents seek to adopt children outside their own race and/or culture? The reasons are many. For example: ... Read More »
Digital Services Act: IMCO draft report raises freedom of expression concerns
On 28 May 2021, the rapporteur for the IMCO Committee of the European Parliament, Christel Schaldemose MEP, published her draft report on the Digital Services Act. ARTICLE 19 welcomes the improvements that have been made to the text particularly in relation to users’ rights and the proposed Article 24a (1) that is a step towards no profiling by default. We ... Read More »