How will technology impact creativity?

Marketers are increasingly embracing technology to inform their campaigns and drive better business outcomes. But with automation predicted to claim 50% of all jobs in the next 30 years, should marketers be worried? And can creativity ever be automated?

The Drum, in association with real-time media agency Tug, decided to find out by asking top speakers how they see technology impacting creativity at the Tug Life: Human Vs Machine four-day pop-up expo in June.

On day two of the event, industry experts from The Guardian, Guinness World Records, Mondelez, Contagious Communications, SI Partners, and Tug were asked whether they foresee creativity ever being automated and which technologies will impact the way brands reach new audiences.

Watch the full video above to see what they had to say.