Tag Archives: How

Radical Transparency: How One Distiller Uses Social Media To Change Rum

Foursquare distiller Richard Seale uses Facebook as a tool to share his views on rum, which are many. GETTY Social media has been an increasingly utilized tool for consumers dispensing harsh opinions. But when it comes to corporations or executives doing the criticizing, the verdict has yet to be rendered. Should owners of companies call out consumers in live social ... Read More »

How e-learning is transforming our education system with a tech-driven approach

Technology has today become an integral part of our daily life. It assists us in everything – from shopping, banking, and Artificial Intelligence (AI)-driven portfolio management to learning a new language via an easy-to-use smartphone application. The merits that technology has been transferring to us are simply innumerable. But how effective can it really be in the field of education? ... Read More »

How To Use Social Media To Pitch Investors

How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of wasted time. So, how do ... Read More »

Book Review: How Technology Transformed Indian Media and Politics

The media is pervasively present in our lives as we watch TV, read newspapers and share posts on Facebook, Twitter and WhatsApp. Most of us, however, know little about how the media industry is structured, how that effects its content, affects our sensibilities and impacts India’s democracy. For media consumers in an era of a hyper-visible media and a mediatized ... Read More »

How to Use Boolean Search for Social Media Monitoring (and Why You Want to)

Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task – with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but ... Read More »

How smart technology gets you to continue paying long after point of sale

The Honda Dream Drive, a voice-activated, in-car system is shown during the annual technology tradeshow CES in Las Vegas earlier this month. Car makers are increasingly trying to make money from data collected from smart, connected features in users’ vehicles. (Steve Marcus/Reuters) A common criticism of virtual assistants like Siri, Alexa, and Google Assistant is that they are always on, always ... Read More »

How to Use Social Media to Drive Sales

Social media is a valuable tool for small businesses. It can be used to build your brand’s reputation, create loyal customers and even increase sales. “From self-promotion on their owned channels to working with influencers who will tout the benefits of each specific company, social media builds buzz and awareness around a specific brand, product or service and establishes an identity ... Read More »

How Technology Is Expanding The Insurtech Landscape

relentless pursue of customer success. GettyGetty The insurance sector has a longstanding reputation for being resistant to change. Who can blame those who work in this industry? Avoiding risk is in their DNA. Surprisingly, in my experience as a Silicon Valley insurtech serial entrepreneur, this characterization may no longer be valid. Since 2010, we have partnered with insurers to add ... Read More »

A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth

Source: The Washington Post Gillian Brockell At one of the saddest times of her life, Gillian Brockell kept seeing ads on social media that twisted the knife in her wound. In an open letter posted to Twitter and addressed to “Tech Companies,” the Washington Post opinion video editor says she continued to be targeted with motherhood ads after learning that her ... Read More »

Android Confidential: Just how big is that notch on the Google Pixel 3 XL anyway?

The notch. By now it’s become a fairly commonplace feature on premium phones. Even some budget handsets are starting to get in on the act. But the Google Pixel 3 XL reignites the notch frenzy. Why? Because it’s so damn big. Google didn’t just add a normal screen cutout to the top of its latest flagship phone, it added the ... Read More »