Author Archives: Loknath Das

Social media mask sales flout rules

As the government attempts to crack down on overpriced face masks at stores and e-commerce websites, Facebook’s marketplace has become a hotbed of mask price gouging, with some sold for five times the government-enforced limit. Facebook says it has temporarily banned advertisements and commercial listings of medical face masks and other medical products such as hand sanitiser and disinfectant wipes ... Read More »

Internet and Social Media in the Age of Coronavirus

The logo of Google Inc. is seen outside their headquarters building in Mountain View, California August 18, 2004. Google Inc. slashed the size of its closely watched initial public offering nearly in half to less than $2 billion on Wednesday, splashing cold water on what has been touted as the hottest Internet IPO in years. Google shares could make their ... Read More »

WhatsApp Dark Mode feature: How to enable on your iPhone

After teasing fore more than one year, popular social messaging app WhatsApp finally launched its dark mode feature to iOS and Android users recently. The Facebook-owned messaging app had been working on the dark mode feature for a long time and in that process, it had released a a slew of iOS Test versions for both software operating systems. “This feature is designed in ... Read More »

6 Tips for Effective Social Media Marketing

Smart strategy and effective execution in social media are the difference between 🤩 results and 😢 Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social media” in addition to other marketing vehicles, says Jessica Yuhara, VP of marketing and director of strategy at Upspring, a ... Read More »

Trump-Biden fracas shows how social media gets mired in fact-check battles

Republicans and Democrats’ accusations of online deception are posing an increasingly no-win dilemma for the Silicon Valley companies caught in the middle. The latest example is Twitter, which found itself stuck between the campaigns of President Donald Trump and former Vice President Joe Biden this week as it tried to enforce a new policy of designating certain misleading content as “manipulated media.” But it’s ... Read More »

Social Media: The New Manhattan Real Estate

Forty-five dollars. That was the average price per square foot in the 1970s for real estate in Manhattan. Just fast forward a few decades later, and in 2018, Manhattan real estate commanded $1,773 per square foot. In just a few decades, the average price per square foot increased over 35 times in value. Now it’s 2020. And there is a new “Manhattan real estate:” ... Read More »

This Is Hands Down The Best TED Talk Ever About Social Media

Talk about getting inspired. One of my favorite TED talks of all time, and the best one I’ve seen about social media, is from 2017 and features Dao Nguyen, the publisher of BuzzFeed, talking about going viral. Here’s the video: Starting with a story about an employee who was greeted by live goats in his office, which BuzzFeed live-streamed over ... Read More »

Social media ‘overload’ linked to fatigue

Social media users who report feeling higher levels of “overload” from the volume of information and communication online are more fatigued on a day-to-day basis, according to new research. The study, by researchers at NUI Galway, finds that the more prone to feeling bored a social media user is, the more likely it is they will feel overloaded by social media ... Read More »

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of ... Read More »

Changing Landscape Of Social Media Scenario

Isn’t it marvellous how people completely unknown to the world can seem within moments bring themselves out to the limelight through social media? Social media play the fairy godmother here in magically transforming people who start out as “nobody” into a “celebrity” overnight. Every ‘like’, ‘retweet’ and ‘share’ button we hit has the potential to contribute to somebody’s fame, be ... Read More »