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If you are a business owner, it is most likely that you are leveraging online marketing. Well, the numbers are alluring with the International Telecommunications Union (ITU) reporting there are about 3.3 billion internet users today. But then again, you also appreciate the importance of high ranking on social engines.
In fact, marketers agree that if a business website is not on the first page of search engine result pages (SERPs) for a particular targeted keyword, then it is as good as non-existent. This is where professional search engine optimization (SEO) comes in handy. If you have tried searching for SEO services, you might have found naysayers claiming SEO is dead. Well, you just have to look at the top-ranking websites for your targeted keyword to appreciate the quality of the web design, content and user experience on those sites.
Search engines crawlers are now more effective in evaluating the type of content, links and other features on your website for tanking purposes. A 2015 review on Forbes reiterates that SEO is not dead but has radically changed to necessitate total rethink of conventional strategies. With Google updating its algorithms every now and then, you need to stay up to date lest your business sinks into oblivion. A 2015 HubSpot study shows 75% of users don’t scroll past the 1st page of engine search results. This means your online marketing efforts should focus on putting you on the top page ranking.
The Remarkable SEO Stats
A Digital Marketing Report in 2014 says that 93% of all online experiences start with a search engine. Of these experiences, Google owns 77% of the traffic which means your website must feature highly on the search engine if your marketing is to bear fruits. The days when you just needed a fancy-looking website to rank highly are long gone. Search engine algorithms are getting more complicated which requires ongoing SEO efforts.
While it’s true that paid links can get you traffic, you need to appreciate the importance of high-quality organic links that can only be acquired through genuine search engine optimization. In fact, a study by GFK shows that 70% of all link searches are organic. On the other hand, the report shows 70%-80% of users ignore paid ads. The close rate of SEO leads is around 14.6% while outbound links enjoy 1.7% close rate. This is according to a report by Regalix.
Why You Need Professional SEO
Numbers don’t lie; it might be cliché but the truth in the statement never gets old. If your marketing team is not yet leveraging professional SEO, then your business is losing big. The idea in online marketing is to drive more traffic to your website using genuine techniques. While link building might have cut it a few years back, Googlealgorithms have caught on the trick and you risk heavy penalties. This is where a professional SEO service comes into play. Here are the practical reasons yourwebsite has to optimize for search engines:
- SEO is an Investment and Not a Cost
When you launch an SEO campaign, you must take it as an investment rather than a cost. Improving your ranking to the top 3 spots where most clicks end up instantly transforms your business into an industry leader. With higher ranking comes more traffic and ultimately your website will become an authority in your niche.
- Business Credibility
Assume you are searching for a dentist in your area. Most likely you will click on the top three practices that appear on the search results page. Well, the fact that you don’t care to scroll down for more options shows you instinctively trust the top-ranking websites. If your website is not ranking highly for your targeted keywords, your potential clientele will not trust your brand.
- Best ROI
Are you thinking of a pay per click (PPC) campaign? Well, you might get some traffic but what is the actual return on investment? When you initiate an SEO campaign, your website is fully optimized not to draw any type of traffic but the targeted traffic. A reliable SEO service works on both the on-page and off-page aspects of the website to guarantee quality traffic. From keyword search, site design, deep page linking, and content creation among other effective techniques, the idea is to make the website user-friendly.
- Quality Traffic
It’s true you enjoy a lot of traffic but have you looked at sales conversion? Most likely you are banking on effective SEO techniques such as link wheels and content spinning. While such black hat techniques might draw traffic to your website and even increase your ranking on SERPs, you will not see more engagement on your page. A high bounce rate means the type of people coming to your website is not relevant.
- Cost Effective Marketing
While every business website is unique, there is a consensus that SEO pricing is friendly. You cannot compare SEO marketing with print advertising and other costly advertising tools. The high rate of returns also makes SEO more viable as opposed to other marketing tools. The fact that every SEO project is tailor-made makes it easier to negotiate for more affordable services.
- Customer Insight
What’s the most important asset your business owns? Data and more data; Google analytics and other tools deployed in SEO marketing help you to learn anything about your customers. You know when they shop, what they like, their lifestyles and so much more. You will be able to develop a marketing strategy built around the data and metrics you collect. The information collected helps you make informed decisions to guarantee better ROI.
SEO is the future of your online business. With the right strategy, you will improve your ranking and enjoy more lead conversion. There are myriad techniques used by SEO marketers but each is deployed after assessing your business needs. If you are looking for an affordable way to increase your revenues, it is time to call in professional SEO services.
Author Bio
Mary Lou is a renowned SEO consultant in Miami. She has worked in the computing world for over 20 years across the globe. Find out more about the services her SEO company offers by visiting http://kottongrammer.com/miami-seo.