Tag Archives: Ways

Technology cuts two ways

The explosion of an experimental nuclear bomb in New Mexico in 1945 made it blindingly clear that the Industrial Age was over. This event showed with terrifying clarity that scientific knowledge, mathematical skill, and engineering prowess can be used for unthinkable levels of destruction. The combined wonder and terror of this culmination of the Manhattan Project prompted its leader, J. Robert Oppenheimer, to remark: ... Read More »

5 Effective Ways That Businesses Can Use Social Media to Promote Their Products and Services

Social media is becoming a crucial part of every business. The advancing technology and busy schedules are driving people to do everything online. Therefore, any help that you offer your audience will help you gain visibility and demonstrate the commitment that your company has to delivering high-quality service. These tips will help you use social media wisely. Know your audience ... Read More »

Five Ways Financial Advisors Can Cash In On Social Media

START SLIDESHOW › Just as the social media giants are making gains in audience, you can tag along—expanding your sales flow in the process. By Mostafa Razzak Many people in financial services see social media as a simple broadcast platform, where messages, blog posts and other featured communications stick to a billboard as though they were press releases or boilerplate ... Read More »

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

Okay, I’m going to start with a question. What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat? Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small ... Read More »

4 Ways Mobile Devices Impact Your Business and Marketing

1.  Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers to pay attention to the mobile screen. Dozens of others have followed suit. What will your customers see on a smaller screen? Is the subject ... Read More »

10 Ways to Improve Your Business with Mobile Technology

A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

Okay, I’m going to start with a question. What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat? Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small ... Read More »

9 Savvy Ways to Use Apple iOS 9 for Small Business

If you have an iPhone, you know Apple has done a great job in making the device very consumer friendly. But business users have been slow in coming around, that is until the global partnership with IBM in 2014. Since the announcement, many apps have been deployed for enterprises. And with the new iOS 9 mobile operating system, Apple — ... Read More »

3 Ways to Market Your Local Business Online

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not online, you may be missing out on a significant number of potential customers. Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to ... Read More »

Ways of turning big data into marketing gold

(c)iStock/gmutlu Wherever we turn in the 21st century, all industries are jumping on the idea of big data; and marketing is no different. Businesses from start ups to blue chips are investing in big data. The Internet of Things (IoT) is opening up new horizons for many, for instance by allowing your connected fridge to suggest new products. Beyond this, ... Read More »