Want to work from home or anywhere else in the world, yet at the same time feel that working online is only for those with a massive Instagram following? Keep reading and find out how you can work online and travel the world as a social media manager like Nadine Rohner.
A few years ago, Rohner followed her inner voice, quit her job, sold all her stuff, traveled the world, moved to Bali, and started her own social media business. After successfully working with clients for years, it’s now her mission and passion to help women across the world to step out of their daily 9-5, expand their beliefs, and create their own online business with social media.
With her online course and community The Social Shells, she has helped hundreds of women to create their own independent laptop lifestyle. Rohner also offers a free masterclass, and you can check-out success stories from women all over the world.
1. Organization, Tools And Systems
“As a freelance social media manager, you can literally sit by the pool and sip on a coconut while serving your clients,” says Nadine Rohner. “However, this requires to have specific tools and systems in place because now that you are your own boss it’s on you to remember when to deliver what and stand out as a professional.”
“Before you even look into working with clients you will need a good onboarding system set-up,” Rohner. “Therefore, when that first client shows up you know exactly what email to send out, what tools to add them in and how to ask for passwords.”
· Sign-up for Google Drive or Dropbox and create folders for clients so that they can share their photos with you.
· Sign-up for a social media-planning tool like tailwind or Planoly. These tools will post your pre-planned Instagram posts for your clients while you are out there getting a tan by the pool or on the plan to your next destination.
· Sign-up for LastPass: Nothing is more stressful for clients than to share their passwords with you. By using LastPass you have a safe way to ask for your clients’ passwords and you can show your clients that you are a professional.
2. Find Your Target Audience
“The majority of the freelancers or aspiring freelancers forget this step or skip it,” says Rohner. “You want to work with a specific type of business and not just offer your services to any takers out there.”
· Do I prefer product-based or service-based businesses?
· Who do I like working with?
· What interests apart from social media do I have? (food, fitness, spirituality, etc.)
“If you don’t choose a niche and work with everybody you won’t have relatable results. Let’s say you manage the social media accounts for a men’s clothing store and then pitch yourself to a female mindset coach. The results you’ve created for that men’s clothing store (product-based) won’t proof to your potential female mindset coach (service-based) whether or not you can help her too and create the results she is looking for.”
3. Social Media Channels Are Like Different Countries
“When traveling to a new country you are always checking the latest news, visa requirements, and learn some basics words in their language,” asks Rohner. “The same goes for all social media channels.”
They are each like a different country and you need to know what country speaks what language in other words what content performs best on each channel. The best way to keep updated is to follow some industry leaders on Twitter who usually post about algorithm updates and other changes just like you would check for a visa update.
4. Sell Your Expertise
“Rather than trading your time for hours think about creating fixed-price packages so that you can scale your business or later on even start an agency,” says Rohner.
“Clients hire social media managers for their expertise and results not their time. Most high-end clients are focused on what kind of results a social media manager can provide for them and don’t want to be bothered with paying hourly rates every week without a clear outcome.”
The easiest way is to start with three different packages (light, medium, and pro). Your light package will just include social media content creation and scheduling and your medium package also includes strategy and reporting, and your pro offers full engagement and story creation. In addition to your main packages, you can offer “add-ons,” like blog post writing or newsletter creation.
5. Getting A Client Without Being An Influencer
“Talking about results: You don’t need to have 10k followers on Instagram,” says Rohner. “You can have one follower on Instagram if it’s your ideal client (that’s why you chose a niche) you can turn that follower into a client. Rather than focusing on getting your follower count up, focus on getting client results.”
“If you have never worked with a client before think about offering a one-month free trial in exchange for a testimonial,” advises Rohner. “That means you will do the social media for a client for one month and in exchange, you will get a testimonial (written or video) to use as a case study and pitch to more clients.”
“Once you’ve had your first client and feel confident, it’s time to pitch yourself to more potential clients. The best way to start looking for clients is LinkedIn and Facebook groups depending on your target audience.”
“A great way to do that is to be active in different entrepreneurial Facebook groups,” says Rohner. “There are always posts from business owners who are looking for social media support! However, you don’t just want to send out the same boring message to everyone.”
“Always go the extra mile! Research the business that you would like to work with inside out,” says Rohner. Check out all their social media accounts and website and make notes on what they are already doing great and where you can see the potential for growth- with your help.
Then you either approach the business owner directly on LinkedIn or send a personalized email.”
“Extra tip: Instead of just writing your thoughts and ideas in an email or LinkedIn message, use the free tool Loom to record your personalized message via video – this will stand out and shows the potential client that your message is personalized!”
6. Nurture Your Client Relationships
“Rather than just sending out a monthly social media report get on a monthly zoom call with your clients,” advises Rohner. “Explain to them the different statistics, highlight the wins, and explain what you are going to do differently in the upcoming month with your research of posts that didn’t perform as good.”
“Creating long-term relations with your clients keeps your mind free when traveling without having to focus on lead generation and usually automatically creates new clients because they will refer their friends and business partners to you.”
“Check out more tips, success stories from other women, and my tropical vibes from Bali on my Instagram.”