Social Media

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you the opportunity to really stand out with a millennial audience. Here ... Read More »

Sites like Twitter and LinkedIn’s communication features aren’t only beneficial for small businesses with a specific client base. B2B companies can use them to their advantage as well. That’s why we asked 12 members of Young Entrepreneur Council (YEC) the following question: “What B2B social media tips can companies use to communicate with potential customers?” Here are some YEC community members’ B2B social media tips: ... Read More »

Periscope, Twitter’s live streaming video app, is now testing a new Periscope Sketching feature that allows users to draw and doodle on top of live-streamed video. How Periscope Sketching Works The Periscope Sketching feature, which is expected to go live shortly, will allow users to choose from several color options, and will also have an eyedropper tool that will copy a ... Read More »

To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional methods have led you ... Read More »

Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that ... Read More »

These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working ... Read More »

Your customer experience should be transparent, direct, and social. It should be proactive and reactive, and you should engage with everyone, regardless of the types of insights they share. That’s the premise behind recently-released book, Hug Your Haters, by Jay Baer, who has provided data-backed metrics to support the reasoning that it helps to engage with your customers. Not only ... Read More »

Skeptics expecting the Facebook success story to end will have to wait. The company reported a 52 percent revenue growth and tripled its quarterly profits in the first three months of 2016. Facebook’s impressive growth coincides with Apple’s drop in sales for the first time in 13 years this quarter. What’s also interesting is that another rival Microsoft hasn’t done ... Read More »

Instagram, the photograph-based social media site, now has a new logo. We wondered: do you think the new Instagram logo is an improvement over the old one? The old logo (pictured left) was a rather-brownish icon of a camera.  In the new logo, the concept of a camera is still there, but it’s now more stylized.  And the new logo ... Read More »

Has the Twitter success story run its course? That’s the question being posed on Wall Street after Twitter reported disappointing revenue growth in the first quarter of 2016 recently. In the first quarter, Twitter reported $595 million in revenue, well below the $607.8 million that analysts were expecting. The company added 5 million users, but fell short of the growth that ... Read More »