Social Media

5 Hacks for Mission Impossible: Bring Back Your Facebook Organic Reach

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Facebook Organic Reach Takes a Big Hit Yes, organic reach on Facebook is abysmal and getting ... Read More »

Don’t Have a Verified Twitter Account Yet? Read This

v On July 19, Twitter (NYSE:TWTR) announced the creation of an online application process for verified accounts. This process marks the first time that the social media giant has opened the gates to allow any person or business to apply for verified status. What is a Verified Twitter Account? If you’ve used Twitter, you’re sure to have come across those ... Read More »

Pinterest Brings Buyable Pins to the Web – Finally

Pinterest is finally introducing Buyable Pins to the web version of its site — and a new shopping bag is being rolled out too. Last year, Pinterest introduced “Buyable Pins” on mobile and later integrated them into eCommerce platforms such as Bigcommerce, eBay-owned Magento and IBM Commerce. Now, the social network is finally announcing that the Pinterest buy button that ... Read More »

Facebook’s Aquila Internet-delivery Drone Could Add Billions More Online Customers

Social networking giant Facebook (NASDAQ: FB) last week reported the first successful full-scale test flight of its ambitious Aquila solar-powered high-altitude unmanned aircraft. It’s part of an ambitious goal to bring four billion more  people online — more customers, freelancers and maybe even partners for your business. “After two years of engineering, I’m proud to announce the successful first flight ... Read More »

Your Ice Bucket Challenge Videos Worked! New Gene Breakthrough Discovered (Watch)

Remember the Ice Bucket Challenge from a few years back? The viral videos had everyone from LeBron James to former President George W. Bush getting buckets of icy water dumped onto their heads — all for a good cause, of course. The Ice Bucket Challenge was created to support research into a cure for ALS, or Lou Gherig’s Disease. But ... Read More »

How to Create a Facebook Page for Your New Business

With so many potential customers on Facebook, and more likely on the way, it’s almost a must for businesses to have a presence there. If you want to know how to create a Facebook business page, but aren’t sure where to start, here’s a simple step-by-step guide to help you get the most out of your new page. How to ... Read More »

Facebook’s 13,000 Employees to Shift to Microsoft’s Office 365

HIGHLIGHTS Facebook to announce shifting to Office 365 next week Facebook will use emails and calendar features Facebook at Work will be used for collaboration Facebook next week is expected to announce that its 13,000 employees will shift to Microsoft’s Office 365. The social giant has “signed a deal” to use Microsoft’s Web-based productivity suite. WSJ reports that Facebook’s 13,000 ... Read More »

German Police Launch Mass Raids Over Online Hate Speech

German police on Wednesday launched nationwide raids targeting social media users who posted racial hatred on Facebook and other online networks. Police swooped on the homes of some 60 suspects across 14 of Germany’s 16 states, the BKA federal crime bureau said, in a crackdown on “verbal radicalism” and related criminal offences. No arrests were made but computer equipment, cameras ... Read More »

Google Hangouts for Android Finally Gets Video Messaging

HIGHLIGHTS An update was released for iOS alongside Android users can now send 1-minute-long video messages Users can now kick other users out of group conversations Both Android and iOS platforms are receiving the Hangouts v11.0 update, and the biggest highlight of the iteration is that Google’s mobile operating system has finally got video messaging, more than two years after ... Read More »

EU-US Commercial Data Transfer Pact Enters Into Force

A new commercial data pact between the European Union and the United States entered into force on Tuesday, ending months of uncertainty over cross-border data flows, and companies such as Google, Facebook and Microsoft can sign up from August 1. The EU-US Privacy Shield will give businesses moving personal data across the Atlantic – from human resources information to people’s ... Read More »