Social Media

A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope. The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite, “FIRE HOSE ON.” I think this is true. For a vast ... Read More »

The world’s biggest online social network recently launched a feature offering more insight into your followers’ emotional reactions to content. The new Facebook Reactions allows users to do more than just “like” the posts that show up on their feeds. Now, they can choose to share more specific reactions. These reactions are denoted by five new buttons — additions to the existing “like” ... Read More »

If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »

Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »

Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content for specific campaigns, or practicing engagement with ... Read More »

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you the opportunity to really stand out with a millennial audience. Here ... Read More »

Sites like Twitter and LinkedIn’s communication features aren’t only beneficial for small businesses with a specific client base. B2B companies can use them to their advantage as well. That’s why we asked 12 members of Young Entrepreneur Council (YEC) the following question: “What B2B social media tips can companies use to communicate with potential customers?” Here are some YEC community members’ B2B social media tips: ... Read More »

To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional methods have led you ... Read More »

Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that ... Read More »

These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working ... Read More »