Pinterest, the popular social media pinning platform, once had the reputation of mainly being preferred by women. But that’s no longer the case. Recently, the site posted a list of pin topics that are popular with men, women and both. If your business is one that targets men, but you would still like to use Pinterest for marketing, take a ... Read More »
Who’s been looking at your LinkedIn Profile? What LinkedIn Profiles have you been looking at? There are three options for LinkedIn profile privacy. LinkedIn Privacy Settings allow you to determine how much information you share when you are viewing someone else’s LinkedIn Profile. I’ll explore all three of them here and show you how easy it is to make a change. One ... Read More »
Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay. Fast forward just 10 months and it’s even more obvious that live streaming is ... Read More »
Social campaigns can provide a huge boost to your business in a number of different ways. But the idea can be a bit overwhelming if you’re just getting started. If you’re thinking of running your first social campaign, check out the list of tips below to make your first campaign as successful as possible. Social Media Campaign Best Practices Set ... Read More »
Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives and flashy products are getting involved. For many, this obviously means that creativity needs to be at an all time high, but a strategy can happen and it can help you reach your goals faster. I recommend checking out this article to learn ... Read More »
Twitter’s CEO Jack Dorsey moved quickly Saturday to quell fears that a supposed impending change to Twitter’s algorithm timeline will result in a change to the way tweets are displayed on the platform. Disputing a media report detailing the planned changes, Dorsey said that the stream of tweets on the social media site will stay live and in real time. ... Read More »
Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. Here, you’ll discover a six-step strategy for using Twitter lead generation cards for ludicrously successful Twitter lead generation campaigns. ... Read More »
A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope. The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite, “FIRE HOSE ON.” I think this is true. For a vast ... Read More »
The world’s biggest online social network recently launched a feature offering more insight into your followers’ emotional reactions to content. The new Facebook Reactions allows users to do more than just “like” the posts that show up on their feeds. Now, they can choose to share more specific reactions. These reactions are denoted by five new buttons — additions to the existing “like” ... Read More »
If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »
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