Investing in a mobile app or mobile websites for your small business? The decision here has always been tricky, especially since each has its own pros and cons. So here are 8 differences between mobile apps and mobile websites you should consider when developing any mobile marketing strategy. Mobile Apps and Mobile Websites Mobile Website Casts the Net Wider A website ... Read More »
The technology used by today’s workforce is evolving at a fast rate as companies integrate a range of information and communications technologies (ICT) into their operations. The integration and processes that are being implemented are a work in progress, but one trend that is seeing wide adoption across the board is collaborative solutions. Skype is pushing that trend forward with ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. Google dominates mobile phone searches, even more so than ... Read More »
Some small businesses are still not fully tapping into the greatest marketing opportunity of our time: the Internet. Many businesses now have a website and can interact with potential consumers via desktop, but these businesses are still behind the ball because increasingly, online traffic is being conducted through mobile phones. Small businesses are missing out because they either: a.) Do ... Read More »
Mobile commerce is no longer an optional strategy for businesses that sell products online. Customers use mobile devices for pretty much everything today, including shopping. So you need to learn how to sell to customers on mobile devices. Here’s a list of mobile commerce tips for a strategy that will help you increase sales. Mobile Commerce Tips There are several different ... Read More »
It is Monday morning in San Francisco, and you have just woken up late. To help in your rush to get to work on time, you use your favorite ride service app to pay for a driver to bring you to work. On the way to work, that pre-coffee, drowsy feeling starts to kick in, so you use your Starbucks ... Read More »
Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything from brand recall to lead generation, and actual ... Read More »
It’s rare to meet someone today who is not on social media in some way. Many people think of social media platforms like Twitter, Facebook and Instagram as channels to communicate with friends and family. But social media has expanded to provide networking opportunities for all types of businesses. Below are tips on how to use social media for business and ... Read More »
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