Author Archives: sristy

2016, the year that was: Education

s, yet little action. from www.shutterstock.com Author Claire Shaw Education Editor, The Conversation Partners View all partners Republish this articleRepublish our articles for free, online or in print, under Creative Commons licence. Email Twitter21 Facebook7 LinkedIn20 Print This has been the year of consultation but little reform. In the lead up to the general election in July, rumours spread about ... Read More »

Finnish-style reforms proposed under new blueprint for primary education

Children in Ireland begin formal lessons – and up to 11 subjects – from the moment they start primary school at age four or five. Photograph: Bryan O’Brien Share to FacebookShare to TwitterShare to Email App Ever since Finland developed a reputation as Europe’s education powerhouse, it has become a source of fascination among policy-makers. It doesn’t start formal education ... Read More »

Should tech companies mimic Trump’s marketing?

Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular need to revamp their marketing, ... Read More »

Ways of turning big data into marketing gold

(c)iStock/gmutlu Wherever we turn in the 21st century, all industries are jumping on the idea of big data; and marketing is no different. Businesses from start ups to blue chips are investing in big data. The Internet of Things (IoT) is opening up new horizons for many, for instance by allowing your connected fridge to suggest new products. Beyond this, ... Read More »

Why Cloud may shower billions on only a few tech companies

SAN FRANCISCO: Jeff Bezos of Amazon, along with a couple of his rivals, may eventually control much of the $1-trillion global market for business computers and software. That is because Amazon Web Services, his big-business computing division, is starting to affect more than just the world of computer servers, data storage and networking at the core of computing. Increasingly, it ... Read More »

Delaware Tech receives 13 marketing awards

Delaware Tech’s Collegewide Marketing and Public Relations team displays the College’s 13 NCMPR awards. Shown are in back (l-r) Judi Sciple, Dana Sawyer, Vassili Kormalos, Allison Hayes, John Painter, Jason Burlew and Tom Burn. In front are Adrian Wade, Jennie Hess, Tammy Watkins, Debra Troxler and Christine Gillan. SUBMITTED PHOTO December 25, 2016 Delaware Technical Community College recently won 13 ... Read More »

Technology trends that will transform content marketing in 2017

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016 – Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels. Exhibiting at C Space in the ARIA booth CS-18, Source Digital will debut a series of exciting ... Read More »

Colliers rethinks the marketing strategies of Vancouver tech firms

Procurify co-founder Aman Mann says Vancouver’s tech sector is still maturing.RIC ERNST / VANCOUVER SUN Hootsuite’s headquarters in Vancouver.HANDOUT / VANCOUVER SUN B.C.’s technology sector is maturing with more first-generation start-ups stabilizing and seeking newer, higher-quality downtown office space, according to a new report by Colliers International. Tech firm growth in Metro Vancouver, Victoria and Kelowna has been changing tech ... Read More »

Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO

The five-year-old marketing tech company has named Bill Magnuson as CEO effective on January 1, 2017, with founding CEO Mark Ghermezian moving into a new role as executive chairman. As part of the reshuffling at the Series C startup, third cofounder Jon Hyman will assume the role of CTO from Magnuson after serving as Appboy’s CIO. “When you look at ... Read More »