The current market is an exciting place for marketers. Marketing departments have more to play with than ever before when it comes to data, metrics and functional information about existing customers, prospects and more. Companies have more opportunities to hone and develop their strategies accurately with data making forecasting easier. ROI is what every marketing move is designed to achieve. ... Read More »
Tag Archives: Technology
Navy implements interferometer-based technology EW
The Navy is implementing enhanced interferometer-based technology that can covertly assess threats and jam enemy electronic systems as part of full production of Block 2 of the Surface Electronic Warfare Improvement Program (SEWIP) for the AN/SLQ-32 electronic warfare (EW) system. Lockheed Martin Corp., Rotary and Mission Systems is conducting the final examination of options regarding the full-rate production of SEWIP ... Read More »
Goldman Sachs just named a new head of technology in EMEA
LONDON — Goldman Sachs on Tuesday named a new head of technology for Europe, the Middle East, and Asia, according to a memo seen by Business Insider. Joanne Hannaford, a partner at the bank since 2014, is taking on the role from Damian Sutcliffe. The bank announced in a separate memo that Sutcliffe is retiring after 23 years at the investment ... Read More »
Report: Chicago Jumps in Technology Innovation Rankings
Companies such as the Center for Neighborhood Technology are raising Chicago’s profile among global leaders in the technology innovation industry. (Courtesy of Erin Grossi) Chicago made significant strides as a technology innovation hub in the eyes of industry leaders over the last year, according to KPMG’s 2017 Global Technology Innovation Survey. The survey, conducted last fall, asked 841 industry leaders from ... Read More »
Fighting fake news: societies using technology to search for truth
Governments must tread a fine balance when trying to weed out fake news. Photograph: Lopez/Zuma Wire/Rex/Shutterstock Fake news has been accused of influencing election results and giving rise to populist movements. Is there anything governments – and citizens – can do to fight back? Some interesting responses to the fake news phenomenon are now in place around the world. The ... Read More »
How technology could save your life in A&E
“The patient in Cubicle A is fasting.” “Remember to phone the ward back.” “The patient on the third trolley in the back corridor needs to be taken down to X-ray.” “The bloods on John Smith are overdue.” In the hectic environment of emergency departments all over the country, critical patient information is handwritten on whiteboards and post-it notes, stored in ... Read More »
IT Company’s Cloud-ready Transition Tied to Client Needs, Technology Trends
James Farhat, CEO of Applications Consulting Training Solutions, an ISV and technology solution provider based in Jacksonville, Fla., spoke with Small Business Trends regarding his experience in becoming a cloud-ready IT company and in transitioning his clientele to the cloud. Farhat said that his company’s transition has evolved alongside the needs of his customers and changing technology trends. “Our transition ... Read More »
10 Ways to Improve Your Business with Mobile Technology
A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »
Nokia Invests In Camera Technology to Compete with Apple and Android
Nokia, the Finnish smartphone company, wants better cameras in its smartphones. Nokia Growth Partners, the manufacturer’s venture arm, is investing $20 million with other partners in California-based startup Pelican Images, which commercializes technology that improves on conventional camera technology including pixel size. Bloomberg reported recently that Nokia hopes better cameras will help the competitively priced Lumia compete with rivals from ... Read More »
Technology trends that will transform content marketing in 2017
Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »