Small businesses are waking up to the potential for using social media to market their products, a new study has found. How Small Businesses Are Using Social Media According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service. Apart from product ... Read More »
Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything from brand recall to lead generation, and actual ... Read More »
HIGHLIGHTS The app will help people connect with Indian missions abroad and the Ministry of External Affairs Currently over 165 Indian missions and posts are on Twitter and 172 on Facebook Facebook has made the app for free Expanding its digital presence, the External Affairs Ministry today launched an app, bringing websites and various social media handles of over 170 ... Read More »
If you’re like most small business owners, you are probably well aware of the power of social media marketing for your organization. You may have signed up for a variety of social media accounts, and you may even post a few things here or there about your organization. There are specific types of posts that have been known to help ... Read More »
Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly, social media can help you connect with your customers, build your business, and link with potential customers as well. However, social media ... Read More »
If you use Facebook, Twitter, and other social media marketing tools to promote your business (and who doesn’t these days?), then you know there are social media etiquette rules that your business should follow. Break the rules, and your marketing results will plummet. But did you know there are also copyright rules for social media that your business needs to ... Read More »
Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others. But, how do you know if the effort is really paying off? Can you track social KPIs to see trend charts that coincide with your business growth? Most businesses new to social media ask these questions ... Read More »
Social campaigns can provide a huge boost to your business in a number of different ways. But the idea can be a bit overwhelming if you’re just getting started. If you’re thinking of running your first social campaign, check out the list of tips below to make your first campaign as successful as possible. Social Media Campaign Best Practices Set ... Read More »
If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »
Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »
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