Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »
HIGHLIGHTS The update has started rolling out on Wednesday Moments was earlier available on just the Web interface The company recently opened up the feature to or all users Social networking website Twitter recently opened its Moments feature to all users. The feature essentially allows users to curate various tweets that are relevant to a particular topic and present them ... Read More »
As with many other things, car owners can now turn to their smartphones for the task of finding an auto mechanic who can take care of their auto repair needs. Services like RepairJungle and RepairPal allow customers to receive online estimates for auto repair services via a mobile version of their site so customers can process requests from anywhere. Apps ... Read More »
Black Friday’s Record Sales Driven by Mobile Devices, Finds Report HIGHLIGHTS Adobe’s survey estimated sales of $3.05 billion on Black Friday 2016 Mobiles drove the majority of retail sites visits at 56 percent iOS continued to drive larger sales than Android In a first, online shopping on Black Friday is estimated to have hit the $3 billion mark in the ... Read More »
HIGHLIGHTS The PM suggested that mobile should be used for the banking purposes All statutory 4,041 urban local bodies urged to shift to e-payments Cities and towns account for 75 percent of the 40 crore urban population Giving a push for the country to go digital, Prime Minister Narendra Modi on Sunday appealed the people, particularly the youths, to embrace ... Read More »
Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Any way you look at it, humans are wired to ... Read More »
‘ Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look ... Read More »
Small Business Trends: Give us some of your personal background. Sameer Patel: I have been in enterprise software for about 20 years. And prior to that I was at SAP for four years. I joined SAP to help build out their presence in collaboration software and took that product to many millions of users. I had a fantastic team at ... Read More »
Investing in a mobile app or mobile websites for your small business? The decision here has always been tricky, especially since each has its own pros and cons. So here are 8 differences between mobile apps and mobile websites you should consider when developing any mobile marketing strategy. Mobile Apps and Mobile Websites Mobile Website Casts the Net Wider A website ... Read More »
The technology used by today’s workforce is evolving at a fast rate as companies integrate a range of information and communications technologies (ICT) into their operations. The integration and processes that are being implemented are a work in progress, but one trend that is seeing wide adoption across the board is collaborative solutions. Skype is pushing that trend forward with ... Read More »
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