With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »
1. Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers to pay attention to the mobile screen. Dozens of others have followed suit. What will your customers see on a smaller screen? Is the subject ... Read More »
A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »
Nintendo just unveiled some major details about its newest console, slated for a release date of March 3. The Nintendo Switch is unlike anything you’ve seen from other gaming companies before — because it lets users play games both on their TVs and on the go. Costing about $300, the console can hook up to your TV like a traditional ... Read More »
When ZTE introduced the Axon 7 earlier this year, the Chinese company was looking to boost the image of its brand with a high-quality full featured phone. By all accounts it succeeded, because it was able to deliver it for $400. As smartphones continue to get bigger, there is a segment of users, mobile entrepreneurs among them, that want smaller ... Read More »
No, PM Modi Is Not Offering Free Mobile Recharges Worth Rs. 500 via WhatsApp HIGHLIGHTS A new WhatsApp message claiming to give free recharge has gone viral The message has a link that asks you to divulge personal details We recommend you to not click on this link or share it with friends WhatsApp has been a breeding ground for ... Read More »
Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »
Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at ... Read More »
A big problem that so many businesses face is staying on top of what is new in the niche. But just because something is hard does not mean it’s not possible. Generating new ideas often comes after a good hard look at what’s on the horizon. An easy and effective way to do this is with a close examination of ... Read More »
Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »
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