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Pokemon Go a Campaign Weapon for Presidential Candidates

The global phenomenon Pokemon Go has made its way onto the US presidential campaign trail with the staff of both major candidates appealing to users of the smartphone game to catch voters. The viral game uses smartphone satellite location, graphics and camera capabilities to overlay cartoon monsters on real-world settings, challenging players to capture and train the creatures for battles. ... Read More »

UIDAI Appeals for Citizens to Link Mobile Numbers to Aadhaar

Unique Identification Authority of India (UIDAI) Monday appealed people to register or update their mobile numbers in Aadhaar for easy access of various government services online. “People can avail various government services online from the comfort of their home or from wherever they are in a hassle-free manner by using their Aadhaar – the unique and non-repudiable identifier,” UIDAI CEO ... Read More »

Proficient Management Of Technical Debt For Help

This term, technical debt is mainly used for describing cumulative consequences of corners, which are being cut through project’s design and development. As per some of the experts, technical debt is nothing less than cumulative total of less perfect design and implementation. Moreover, some others would describe technical debt to be everything, which can make your code work harder. No ... Read More »

31 LinkedIn Tools for Business, Plus a Few Extras

You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, selling and hiring efforts to new heights. While these tools can be useful, the company ... Read More »

10 Cool Things to Do on Pinterest for Business

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and females can all be found browsing boards ... Read More »

Social Media Marketing Copyright Rules for Businesses

If you use Facebook, Twitter, and other social media marketing tools to promote your business (and who doesn’t these days?), then you know there are social media etiquette rules that your business should follow. Break the rules, and your marketing results will plummet. But did you know there are also copyright rules for social media that your business needs to ... Read More »

What Can Facebook Custom Audiences Do for Your Marketing Campaign?

Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to engage with and buy from you. Despite all its positives, email marketing presents several challenges. Email ... Read More »

Legal Warnings for Small Businesses Using Periscope

Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay. Fast forward just 10 months and it’s even more obvious that live streaming is ... Read More »

China Finance Minister Sees ‘Brexit’ Heightening Uncertainty For Markets

Beijing/Tianjin: China’s finance minister and leading economists on Sunday voiced concerns about Britain’s vote to leave the European Union, with the policymaker saying it has heightened market uncertainty, though some expect a limited impact on the Chinese economy. The “Brexit” decision “will cast a shadow over the global economy… The repercussions and fallout will emerge in the next five to ... Read More »

India Preparing Projects Worth $2-3 Billion For Funding By AIIB: Arun Jaitley

Finance Minister Arun Jaitley made the offer to set up AIIB branch in India while addressing the Board of Governors Session of the Annual General Meeting (AGM) of the bank headquartered in Beijing. BEIJING:  India is preparing a basket of projects worth USD 2-3 billion for funding by the Asian Infrastructure Investment Bank (AIIB) in several areas like urban development ... Read More »