Shopping for technology products is unnecessarily confusing for many small businesses, for three reasons: (1) There’s a lot of technology available in the marketplace. It does not always fall neatly into apples-to-apples categories, either, especially now when we are undergoing rapid technology disruption in a number of product areas. For instance, the telecommunications area is going through a massive shift ... Read More »
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Liquid Soap and Green Tech are Game Changers for This Entrepreneur
In the U.S., little things like liquid soap can be taken for granted. But in other parts of the world, it can make a pretty big difference. In Nigeria, about 80 percent of the population uses bar soap to hand-wash their dishes each day. But liquid soap offers both economic and hygienic advantages. That’s where Nigerian entrepreneur Cynthia Ndubuisi got the idea ... Read More »
Emerging Markets for High Tech Ideas
0 Nobel Prize-winning economist Kenneth Arrow explained why entrepreneurs rarely sell their new product ideas to established companies better able to exploit them. His answer has become known as “Arrow’s Information Paradox” and goes like this: If you try to sell someone a piece of knowledge, like an idea for a new product, they won’t buy it unless you also ... Read More »
Here Are Some Last Minute Facebook Advertising Tips for the Holidays
If you haven’t been working on your holiday advertising game plan since September, you’re actually late to the party. Many successful marketers start holiday-specific advertising early in the fall to get exposure among users and influence consumer shopping early on, especially on Facebook. In fact, I can recall seeing gift-giving, holiday-related advertisements on Facebook as early as the beginning of ... Read More »
30 Hot Trends in Millennial Fashion for the Office This Winter
Looking to update your work wardrobe for the upcoming winter season? There are plenty of great options out there for trendy office fashion that’s both comfortable and professional. This winter, you can see many classic trends like blazers, fitted pants and pencil skirts updated in new and unique ways. And you can also see some more trendy items that can ... Read More »
30 Innovative Ways to Use Periscope for Your Small Business
Are you looking for new ways to market your business? Have you tried Periscope? From a business perspective, Periscope is a really great way to market a product. You might have limited audience at the very beginning, but the numbers will quickly grow based on your content, audience and promotion efforts. Below are a few ways that you can use ... Read More »
50 Revolving Topics for Social Media Post Inspiration
Social media provides endless possibilities for small businesses. That means there are seemingly endless types of posts that you can share on different social media platforms. But when you need some extra inspiration, here are 50 different social media post ideas to use when creating content you can share with your followers. Social Media Post Ideas Quick Tips Social media is perfect ... Read More »
Microsoft Partners Intel for Project Evo; Outlines Hardware Plans to Complete With Amazon Echo, Google Home
HIGHLIGHTS Microsoft partners with Intel to help device makers incorporate Home Hub Device makers can use Home Hub in a laptop or even a tablet Home Hub is not expected to debut until late next year Microsoft is reportedly working on a “Home Hub” feature for Windows 10 to allow users to perform various functions using voice commands. This feature ... Read More »
Twitter Live Video Launched for Android and iOS; Powered by Periscope
HIGHLIGHTS The feature is available to iOS and Android users Users can now live stream via a tweet Users do not need the Periscope app installed Twitter has launched the ability to create live videos via its Android and iOS apps with the help of Periscope. Just like Facebook, Twitter will also allow users to live stream video through the ... Read More »
Google Drive for iOS Update Tries to Ease Shift From iPhone to Android
HIGHLIGHTS The feature arrives with the latest version 4.16.1 It allows backup of contacts, photos, videos, and calendar events This method makes it easy for users to shift from iPhone to Android In another effort to ease the transition from iOS to Android, Google has updated its Google Drive for iOS app to make the transition simpler. Many users often ... Read More »