Small Business Trends: Give us some of your personal background. Sameer Patel: I have been in enterprise software for about 20 years. And prior to that I was at SAP for four years. I joined SAP to help build out their presence in collaboration software and took that product to many millions of users. I had a fantastic team at ... Read More »
When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. Google dominates mobile phone searches, even more so than ... Read More »
It is Monday morning in San Francisco, and you have just woken up late. To help in your rush to get to work on time, you use your favorite ride service app to pay for a driver to bring you to work. On the way to work, that pre-coffee, drowsy feeling starts to kick in, so you use your Starbucks ... Read More »
Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything from brand recall to lead generation, and actual ... Read More »
When Internet users hear about companies like iCrossing, they might understand that they are experts in digital marketing but aren’t aware of everything that the concept entails. The rise of digital marketing agencies like iCrossing has helped add whole new dimensions to the way companies advertise their products and services. Companies today have virtually unlimited opportunities to reach new customers. ... Read More »
Rs. 2000 Note GPS Tracking Rumours, BlackBerry’s Android Phones in India, and More News This Week HIGHLIGHTS No, the Rs. 2000 note is not tracking you BlackBerry’s brought ‘the most secure Android phone’ to India A Lyf phone allegedly exploded this week It’s been a crazy week that’s taken people by surprise on a number of fronts. In India, the ... Read More »
These Habits of Yours Are Hurting, Not Helping Your Smartphone HIGHLIGHTS Obsessively cleaning apps from memory can slow things down Keep your battery between 30 and 80 percent; 0 to 100 isn’t good An anti-virus app isn’t really necessary A smartphone has become an essential tool to survive for many today. We care so deeply about these slabs with faces ... Read More »
Vivo V5 vs Oppo F1s vs Gionee S6s: The Sub-Rs. 18,000 Selfie Smartphone Battle HIGHLIGHTS Vivo V5, Oppo F1s, Gionee S6s are among the top mid-range selfie phones All three have similar features, with only a few differences The three smartphones all cost under Rs. 18,000 Vivo on Tuesday showcased the V5 smartphone with a 20-megapixel camera in the front ... Read More »
Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, ... Read More »
As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »
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