Tech Market

Should tech companies mimic Trump’s marketing?

Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular need to revamp their marketing, ... Read More »

Technology trends that will transform content marketing in 2017

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »

Colliers rethinks the marketing strategies of Vancouver tech firms

Procurify co-founder Aman Mann says Vancouver’s tech sector is still maturing.RIC ERNST / VANCOUVER SUN Hootsuite’s headquarters in Vancouver.HANDOUT / VANCOUVER SUN B.C.’s technology sector is maturing with more first-generation start-ups stabilizing and seeking newer, higher-quality downtown office space, according to a new report by Colliers International. Tech firm growth in Metro Vancouver, Victoria and Kelowna has been changing tech ... Read More »

Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO

The five-year-old marketing tech company has named Bill Magnuson as CEO effective on January 1, 2017, with founding CEO Mark Ghermezian moving into a new role as executive chairman. As part of the reshuffling at the Series C startup, third cofounder Jon Hyman will assume the role of CTO from Magnuson after serving as Appboy’s CIO. “When you look at ... Read More »

Marketing Tech Unicorns in 2017’s IPO Pipeline

Marketing Tech Unicorns in 2017’s IPO Pipeline In its annual Tech IPO Report, released today, CB Insights identifies the top 369 high-value and “high-flying” technology companies which might be in the pipeline for IPOs. We mined the report for gems on some of the marketing (and sales) tech companies we cover. Among the companies in the 2017 pipeline: Qualtrics, the ... Read More »

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »

Techieworks: Providing Seniors with Online Tech Help

When Anant Vats was working for Infosys in Houston, he once took the bus with some friends to go to dinner in town. Suddenly, an old lady sitting next to them asked them if they could fix her computer. Pleasantly surprised at this request, Anant asked her what led her to believe they could. “Because you are Indian!” she said. ... Read More »

30 Top Social Media Sites to Market Your Small Business Locally

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best for business use? Below we disclose ... Read More »

Must Have Travel Apps and Tech for Your Devices

If you’re hitting the road for business this summer, you’re going to want to arm yourself with some must have travel apps and tech for your devices. That’s right, thanks to new and useful travel apps, as well as the latest tech for your devices, you can get more work done on the road than ever. Must Have Travel Apps for Your Devices ... Read More »

Startup Story: Finding Gaps in a Market Can Happen Purely by Chance

Successful entrepreneurial ventures are often based on business solutions and ideas that strive to plug a gap in the market. Once you identify the gaps and pain points, you work towards solutions and formulate a business idea. And most often, finding the gaps in a market happens purely by accident rather than by design. It was also by chance that ... Read More »