Tech Market

Wix Introduces Lightboxes to Grab Customer Attention

An ecommerce website is just like a retail store, with some items getting more attention than others.  In the store, this is usually achieved through displays that make the product stand out, which is the same concept behind Wix’s Lightboxes: grab the attention of the customer. The drag and drop website design platform recently announced the new feature on its ... Read More »

IT Consultant Focuses on Desire, Data, Diversity in Providing Cloud-Based Services to Small Biz

Nyasha Tunduwani is the founder of Real Impact Technology Consulting (RITC), a five-person information technology consulting company based in Seattle, started in 2004. RITC operates as an IT department for organizations — both businesses and non-profits — that are don’t have an internal team and for those struggling with retention of IT talent. “In Seattle, we have a very competitive marketplace, ... Read More »

Wow! Self-Making Bed Shows an Example of a Real-World Market Need

If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. A Real-World Market Need Example If there is one thing Kickstarter has highlighted is, there is a market for almost every imaginable idea. ... Read More »

Small Business Apple Users, MacOS Sierra Is Here

While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »

10 Most Important Things to Know About Using Apple Pay

In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »

Matt Stringer of Men’s Wearhouse: Mobile Wallet Tech Will Change Customer Engagement

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »

Instagram Adds 100 Million Users in 6 Months, Now at 600 Million

Instagram has done it again. The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever. Instagram Gains an Edge Over Snapchat What makes this milestone even more special is that it comes at a time when rival Snapchat has been growing ... Read More »

30 Top Social Media Sites to Market Your Small Business Locally

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best for business use? Below we disclose ... Read More »

Tech Startup Culture Gaining Momentum in Pune, India

Made in India startups are definitely gaining ground, and among them Made in Pune holds an increasingly important place. To further illustrate the success of Pune-based startups, we shall address a select few as a collective, while we hope for many more. Sapience Analytics Let us begin our discussion with Sapience Analytics, creator of an award-winning enterprise class product designed ... Read More »

3 Ways to Market Your Local Business Online

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not online, you may be missing out on a significant number of potential customers. Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to ... Read More »