Tech Market

While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »

In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »

Instagram has done it again. The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever. Instagram Gains an Edge Over Snapchat What makes this milestone even more special is that it comes at a time when rival Snapchat has been growing ... Read More »

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best for business use? Below we disclose ... Read More »

Made in India startups are definitely gaining ground, and among them Made in Pune holds an increasingly important place. To further illustrate the success of Pune-based startups, we shall address a select few as a collective, while we hope for many more. Sapience Analytics Let us begin our discussion with Sapience Analytics, creator of an award-winning enterprise class product designed ... Read More »

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not online, you may be missing out on a significant number of potential customers. Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to ... Read More »

A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that may not offer the same menu of fringe ... Read More »

Each year, Google processes billions of automotive industry queries across the United States. In fact, 69 percent of people use Google Search to find answers when they need automotive services. In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we ... Read More »

I am not a great artist. Don’t get me wrong, I can draw a lot of things fairly well and I can compose a scene clearly, but I wouldn’t consider myself a great draftsman like Arno, Watterson, or my late friend, Richard Thompson. So when I had to draw a realistic hand for this cartoon, I kind of cheated. I ... Read More »