If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »
HIGHLIGHTS There were a number of iOS devices on the list this year The Kindle Paperwhite was a popular pick as well Gaming peripherals and audio accessories were also popular As the year rolls to an end, a look around the Gadgets 360 lab shows far too many boxes from e-commerce companies because we shop too much for tech here. ... Read More »
Smartphones have changed the way we think about cell phones, because they are no longer just a communication device. A great example of this is mobile first businesses that rely on these devices to carry out almost every task in their organization. For these businesses, cell phone reception is extremely important. Whether the phone is being used on premises or ... Read More »
An ecommerce website is just like a retail store, with some items getting more attention than others. In the store, this is usually achieved through displays that make the product stand out, which is the same concept behind Wix’s Lightboxes: grab the attention of the customer. The drag and drop website design platform recently announced the new feature on its ... Read More »
Nyasha Tunduwani is the founder of Real Impact Technology Consulting (RITC), a five-person information technology consulting company based in Seattle, started in 2004. RITC operates as an IT department for organizations — both businesses and non-profits — that are don’t have an internal team and for those struggling with retention of IT talent. “In Seattle, we have a very competitive marketplace, ... Read More »
If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. A Real-World Market Need Example If there is one thing Kickstarter has highlighted is, there is a market for almost every imaginable idea. ... Read More »
While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »
In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »
Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »
Instagram has done it again. The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever. Instagram Gains an Edge Over Snapchat What makes this milestone even more special is that it comes at a time when rival Snapchat has been growing ... Read More »
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