Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »
Tech Market
The Future of Mobile Marketing: Smartphones and Augmented Reality
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »
Mobile Marketing Will Generate $400 Billion in Sales by 2015
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »
Gadgets 360 Staff List Their Favourite Tech Purchases of 2016
HIGHLIGHTS There were a number of iOS devices on the list this year The Kindle Paperwhite was a popular pick as well Gaming peripherals and audio accessories were also popular As the year rolls to an end, a look around the Gadgets 360 lab shows far too many boxes from e-commerce companies because we shop too much for tech here. ... Read More »
15 Best Mobile Phone Signal Boosters for Business Users
Smartphones have changed the way we think about cell phones, because they are no longer just a communication device. A great example of this is mobile first businesses that rely on these devices to carry out almost every task in their organization. For these businesses, cell phone reception is extremely important. Whether the phone is being used on premises or ... Read More »
Wix Introduces Lightboxes to Grab Customer Attention
An ecommerce website is just like a retail store, with some items getting more attention than others. In the store, this is usually achieved through displays that make the product stand out, which is the same concept behind Wix’s Lightboxes: grab the attention of the customer. The drag and drop website design platform recently announced the new feature on its ... Read More »
IT Consultant Focuses on Desire, Data, Diversity in Providing Cloud-Based Services to Small Biz
Nyasha Tunduwani is the founder of Real Impact Technology Consulting (RITC), a five-person information technology consulting company based in Seattle, started in 2004. RITC operates as an IT department for organizations — both businesses and non-profits — that are don’t have an internal team and for those struggling with retention of IT talent. “In Seattle, we have a very competitive marketplace, ... Read More »
Wow! Self-Making Bed Shows an Example of a Real-World Market Need
If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. A Real-World Market Need Example If there is one thing Kickstarter has highlighted is, there is a market for almost every imaginable idea. ... Read More »
Small Business Apple Users, MacOS Sierra Is Here
While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »
10 Most Important Things to Know About Using Apple Pay
In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »