Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, ... Read More »
Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »
Planning a new app for your small business? Make sure you build it on Google’s (NASDAQ:GOOGL) Android, since that’s where you’re most likely to find your customers. According to a new Gartner report, Android is dominating the smartphone marketplace with a whopping 86.2 percent share in the second quarter of 2016. Android Dominates Smartphone Business Android’s topnotch performance came from ... Read More »
Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »
Snapdeal’s Shopo Marketplace to Shut Down on Friday Snapdeal-owned marketplace Shopo will close down from February 10, after a year and a half of operations. The move comes at a time when Snapdeal is aggressively looking at optimising costs amid intense battle with Flipkart and Amazon. “We started, a year and a half ago, from a small conference room with ... Read More »
Flipkart, Amazon, Snapdeal Argue Against GST’s Tax Collection at Source Provision HIGHLIGHTS Flipkart, Amazon, Snapdeal partnered to lobby against a GST provision They want the tax-collected at source requirement removed They argue that this provision will increase complexity and costs At a press conference organised by FICCI on Thursday, the heads of Amazon, Flipkart, and Snapdeal all found common cause ... Read More »
LinkedIn (NYSE:LNKD) last week unveiled its largest desktop redesign since the professional social network’s inception in 2002. LinkedIn Desktop Redesign The new desktop design was reportedly built from the ground up with the social network’s new mobile app in mind. The streamlined look is supposed to provide a LinkedIn experience that’s more intuitive, faster and creates more value for users. See ... Read More »
It is Monday morning in San Francisco, and you have just woken up late. To help in your rush to get to work on time, you use your favorite ride service app to pay for a driver to bring you to work. On the way to work, that pre-coffee, drowsy feeling starts to kick in, so you use your Starbucks ... Read More »
The release of the new iOS 10 was not the only announcement made at the Apple (NASDAQ:AAPL) Worldwide Developers Conference in San Francisco recently. The tech giant said that Apple Pay, Apple’s mobile-payment service, will come to the Web this fall. Shopify, a cloud-based, multichannel commerce platform designed for small and medium-sized businesses, is among the first companies to publicly ... Read More »
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