Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush. They want to learn more about you and your professional experience. Once an employer reaches your profile, they’ll want to know some things right away. Your profile should ... Read More »
On June 29, Facebook’s algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver. Facebook (NASDAQ:FB) accounts for 41.4 percent of ... Read More »
Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More ... Read More »
Want to advertise on Pinterest but not sure where to start? Even brands with budgets of $50 or less can create Promoted Pins to increase their reach on Pinterest. To learn how to make the most of your advertising budget on Pinterest, take a look at the tips below. How to Advertise on Pinterest Without Spending a Ton Choose Your Objective On ... Read More »
Popular web-based social media management platform Hootsuite has integrated Dropbox, Google Drive, Microsoft (NASDAQ:MSFT) OneDrive, Box and other content sources into its publishing platform. The integration will allow you to access GIFs and photos from other digital assets directly from your cloud content repositories within Hootsuite. “Hundreds of millions of people across the globe use Dropbox to work and collaborate ... Read More »
Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company recently filed a patent for a behavioral targeting system that uses image recognition software to find specific items and then suggest filters based on those items. So for example, if Snapchat recognizes that a photo includes the Empire State Building, it could ... Read More »
Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis. So how do you double your social media ... Read More »
Oh snap! Snapchat wants you to hold on to your photos and videos for a little longer. The new Snapchat Memories feature is a shareable and searchable archive of snaps. The feature allows you to save photos you take within Snapchat’s server. The company, in its press release describes Memories as “a personal collection of your favorite moments that lives ... Read More »
Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Facebook Organic Reach Takes a Big Hit Yes, organic reach on Facebook is abysmal and getting ... Read More »
v On July 19, Twitter (NYSE:TWTR) announced the creation of an online application process for verified accounts. This process marks the first time that the social media giant has opened the gates to allow any person or business to apply for verified status. What is a Verified Twitter Account? If you’ve used Twitter, you’re sure to have come across those ... Read More »
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