Social Media

Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly, social media can help you connect with your customers, build your business, and link with potential customers as well. However, social media ... Read More »

If you use social media to help promote your business, then chances are you haveused hashtags at some point. These content labels can be a great way to promote and locate topics of interest. Though hashtags can certainly be abused … #HelloPersonWithEighteenOrMoreHashtagsOnOnePost! Twitter played a big role in making hashtag usage so widespread, and now the company is introducing an ... Read More »

You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, selling and hiring efforts to new heights. While these tools can be useful, the company ... Read More »

Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter. Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to your broadcast from anywhere in the world. While having ... Read More »

Twitter started the day on the wrong foot. Many users noticed early on they were unable to access the service as the social network experienced a worldwide outage Tuesday morning. Anyone having flashbacks of the “fail whale”? The image above was once the familiar screen icon users would see when the site was inaccessible in its early days. The worldwide ... Read More »

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and females can all be found browsing boards ... Read More »

If you use Facebook, Twitter, and other social media marketing tools to promote your business (and who doesn’t these days?), then you know there are social media etiquette rules that your business should follow. Break the rules, and your marketing results will plummet. But did you know there are also copyright rules for social media that your business needs to ... Read More »

LinkedIn connection request message What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” Aside from using a ridiculously bad LinkedIn profile photo, using the default LinkedIn connection request message is one of the biggest mistakes you can make on LinkedIn. It severely limits the number of LinkedIn connections ... Read More »

Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to engage with and buy from you. Despite all its positives, email marketing presents several challenges. Email ... Read More »

Trying to promote a retail store on social media? The process can be tricky. But luckily, there are some promotions and contests that can make it a bit easier to get the word out about your retail business. The National Retail Federation hosts one such contest. The organization hosted its 2016 “This is Retail” promotion at its Retail’s BIG Show ... Read More »