If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post ... Read More »
Social Media
Facebook and Google Begin to Police Fake News
The 2016 U.S. Presidential election cycle won’t be soon forgotten. It shattered old conventions and introduced a completely new way of running a campaign, including fake news. No doubt some of that content was generated for political purposes. But, for better worse, some fake news was created simply for profit. For social media giants Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL), this ... Read More »
MailChimp Gives Users the Ability to Create Facebook Ad Campaigns
A company known for more than a decade as a email marketing platform is launching into social media advertising as well. Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for Facebook Ad Campaigns can be ... Read More »
Viber Secret Messages Feature Borrows From SnapChat Approach
The free calling and messaging app Viber now allows you to send photos and videos that disappear after the recipient has viewed them. Viber Secret Messages The update dubbed “secret messages” allows you to send self-destructing messages that disappear after a set time. “Some things are meant to be seen once and then never again,” the app’s social media manager ... Read More »
Why Twitter Needs to Constantly Change to Create a Positive User Experience (Watch)
Twitter Takes Steps To Subdue Online Trolls Dog Food Recalled Due To Possible Euthanasia Drug Contamination Watch Hydras Regrow Their Entire Bodies Vizio Had Smart TVs Spy On Their Owners To Sell The Data With all the 140-character sentiments being shared online these days, there are bound to be a few that cross over the line and become hateful or ... Read More »
Up Your Social Media Game with These New Instagram Features for Small Business
Since paying more attention to my visual branding, I’ve come to really love Instagram. Actually, that’s an understatement. I’m pretty much obsessed with Instagram. If you’ve been on the image-heavy social media platform lately, then you may have noticed some new Instagram features like live video streaming and short stories a la Snapchat. You now also have the option to make ... Read More »
How to Use Facebook Live for Your Small Business
Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook (NASDAQ:FB), videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this service for getting your business message out. So ... Read More »
Viber Adds Video Calling for Android and Apple Devices
Viber, the VOIP service purchased earlier this year by the Japanese eCommerce company Rakuten, now has the ability to make Viber video calls on mobile. Previously, Viber users could only make video calls using the app’s desktop platform. Mobile Viber users – both iOS and Android – were limited to making voice calls and sending text messages. Now, Viber users on ... Read More »
5 Big Trends and Tips for Social Media Marketing
In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused ... Read More »
Budget 2017: CERT-Fin Welcome but Cyber-Security Needs More Focus, Say Experts
While welcoming the government’s move to establish the Computer Emergency Response Team for Financial Sector (CERT-Fin) to curb hacking and securing online data, cyber experts on Wednesday said much more is needed to be done in order to safeguard our computer networks and payment gateways as India aims to go digital. During his Union Budget 2017-18 speech in the Lok ... Read More »