Social Media

Social media can help employers elevate appreciation for their benefit packages, but there are potential pitfalls to consider along the way to informing employees about various coverages and programs. Employers of all sizes are increasingly using social media not just to educate employees about their benefits, but also to create meaningful social connections, notes Elizabeth Byerly, a director in the ... Read More »

In the battle between a massive prehistoric beast and a fluttering bird, we all know what’s destined to come out on top. But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it’s an underdog with serious spunk. Started by 24-year-old Eugen Rochko, ... Read More »

Friday 31 March 2017 12.29 EDTLast modified on Friday 31 March 2017 17.00 EDT Ofsted has raised the prospect of using Facebook and Twitter posts to analyse how schools are performing. The schools watchdog said it was exploring “the possibility of using near-real-time data and information from social media and other sources to predict and prevent decline in school performance”. The organisation ... Read More »

Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong. Good social media is evocative ... Read More »

Whether we like to admit it or not, most of us put a lot of thought into what we share publicly. We have our own ‘content strategies’, sharing different content themes to different platforms. We are curators. As marketers, we’ve often left the curation up to our agency partners. They curate the latest consumer trends, insights, and best creative ideas. ... Read More »

Facebook, Twitter, and other social media companies have faced criticism over their moderating CREDIT: JUSTIN TALLIS/AFP/GETTY IMAGES Much of the activity which makes up our lives online is conducted in public. The giant social media platforms – Facebook, Twitter, Youtube – are all to some extent designed around similar principles; they thrive on open, instant, global participation. The processes of ... Read More »

The US Department of Homeland Security used software to scan social media accounts of people visiting America, but it didn’t work properly. That’s the conclusion of a study by the department’s inspector general. In a heavily redacted report [PDF] that surfaced this week, the watchdog revealed that in December 2015, US Citizenship and Immigration Services ran a pilot program to ... Read More »

HIGHLIGHTS Facebook had launched tools to tackle fake news back in December It now features a ‘disputed’ tag next to the stories that are deemed fake It is unclear how many people currently have access to the “fake news” Social media giant Facebook has launched its much hyped “fake news” crackdown initiative in the US, tagging as “disputed” the stories ... Read More »

Social media remains a critical method of spreading the word about your business, no matter what kind of business it may be. In fact, an infograghic compiled by Udemy shows how marketers use social media to get potential customers talking about their products and services. The most popular social channels for marketers in the U.S. have been Facebook, Twitter and ... Read More »

+ ZOOM What if I told you that you can spend less than an hour a week and have content for all your social media platforms by using a simple process I can teach you right now? This process has really helped me get more content pushed out across many more social media platforms while not having to reinvent the ... Read More »