Broken teeth, broken guitar: Is social media the ultimate leveller?

The victim, Dr David Dao and (inset) Oscar Munoz president and chief executive officer of United.

No adult in the world with an internet connection would have missed David Dao’s recent agony on board a United Airlines aircraft.

Grainy, moving images of the 69-year-old being dragged down the aisle — and horrified reactions from fellow passengers and global viewers — stormed their way through everyone’s news feed within minutes.

Thanks to smartphones, Dr Dao didn’t have to file a complaint. He didn’t have to produce any evidence.

The hours just a more compelling story: Dr Dao had told the officers who broke his teeth that he couldn’t skip his flight from Chicago to Louisville as he had patients waiting for him. We know how the story panned out.

And that’s largely thanks to fellow passengers who documented the horribles scenes from different angles on their smartphones.

The event unleashed a torrest of public indignation against United that the airline’s CEO, who initial justified the roughing up of an old man, was forced to apologise. He did so profusely, and promised the incident will never be repeated.

A few days later, Dao appointed a lawyer to file a case against United. I am guessing that he will be receiving a seven-digit amount as compensation. Some say it would be in six digits.

Regardless, he has to be compensated. He deserves it, along with a proper apology.