Delhi to Saur: Joy of simple things

A view of Saur from the Nepali farm trail. Photo: Malavika Bhattacharya The game plan to deal with Delhi’s pollution, while hoping that winters will arrive soon, is simple. Run to the nearest hills. The only dampener? Even though summer is on its way out, you may still encounter crowds from the National Capital Region’s malls on Mussoorie’s Mall Road. ... Read More »

Audi R8 V10 Spyder: Taking the top off

The engineers at Audi have really worked to make the engine more efficient and eco-friendly. Audi’s R8 is lauded as the perfect supercar—a high-performance machine that you can easily use every day as well. And that has been true through the car’s evolution, from its original V8 roots to the second-generation V10 that came out last year. This year, the ... Read More »

Health at your fingertips

Photo: iStockphoto It is the end of the day. You are tired. You don’t want to stretch; you don’t want to squat. You just want to vegetate in front of the TV. How do you optimize this experience? An easy way is to learn some mudras. Mudras are hand gestures, used in most Eastern religions. As Ramaa Bharadvaj, a dancer ... Read More »

No-fail policy puts NDA govt in a bind

The no-fail policy entails that no children in the 6-14 age group can be held back in any class up to Class VIII. Photo: Abhijit Bhatlekar/Mint New Delhi: The Union government is in a fix over whether to go ahead and scrap the no-fail policy in schools after at least six states, most of them ruled by the Bharatiya Janata ... Read More »

Paul Beatty wins Man Booker prize for race satire ‘The Sellout’

Paul Beatty, winner of the 2016 Man Booker Prize, poses with his novel ‘The Sellout’ at The Guildhall on 25 October 2016 in London. Photo: Reuters London: Paul Beatty was on Tuesday named as the first American to win the prestigious Man Booker fiction prize, for “The Sellout”, a biting satire on race relations in the United States. The narrator ... Read More »

Government to set up a depository to digitize education records

National academic depository (NAD)will be in place in next three months and would be extended to the entire country by the next academic year beginning June 2017. New Delhi: The Union cabinet on Thursday approved the setting up of national academic depository (NAD) to digitize all education records from school onward. The move, announced in the Union budget, will enable ... Read More »

‘Apple Recalling Recently Purchased Apple TV Units Due to Faulty Part’

If you’ve recently purchased an Apple TV, beware of a potential issue in your device. Apple has begun to contact select customers that purchased the third-generation of its media streaming device to inform them about a faulty part. The company is offering a free exchange to the affected customers, shipping them brand new units. Affected customers are also given FedEx ... Read More »

How One Facebook Photo Is Helping This Ice Cream Seller (Watch)

Fidencio Sanchez has been selling ice cream and popsicles on the streets of Chicago for more than 20 years. But at 89, pushing around a 50-pound cart all day is proving to be a bit of a struggle. Sanchez had been lightening his workload as of late. But an unexpected death in the family forced him to go back to ... Read More »

7 Regrettable Things About LinkedIn Ads

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of ... Read More »

Social Media Advertising vs. Traditional PPC

Advertising on the internet is a wonderful way to reach an audience that you would not have otherwise. Paid search and social media ads have come along way over the years and are now great tools to have in your overall search marketing efforts. While some people think of them as opposites or competitors, this isn’t true. They are separate ... Read More »