Techosta Where Tech Starts From

While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »

If you’re wondering how to turn your website into an app for Android and iPhone devices, you’re not alone. Yes, customers have gone mobile and any small business without an on-the-go presence is missing out on business opportunities. Not convinced? Here’s some food for thought: back in the mid-1990s, many business owners thought they didn’t need a website. However, having ... Read More »

If you have an iPhone, you know Apple has done a great job in making the device very consumer friendly. But business users have been slow in coming around, that is until the global partnership with IBM in 2014. Since the announcement, many apps have been deployed for enterprises. And with the new iOS 9 mobile operating system, Apple — ... Read More »

According to a 2015 Federal Reserve Report (PDF), 87 percent of adults in the U.S. have mobile phones and are using them to shop, make payments, and do their banking. Mobile payments are the next new frontier for small businesses, because the new technology means there is going to be a scramble between those who take advantage of this new technology, and those ... Read More »

In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »

Square, the payment solution that allows merchants to accept debit and credit cards right from a mobile device, has just announced its newest product. The announcement came from Square founder Jack Dorsey on Twitter when the CEO shared a link to Square Reader. Square Reader will allow merchants to accept payments from contactless payment systems like Apple Pay as well ... Read More »

When it comes to managing employees, every small business owner wants a leg up. Thanks to technology, there are many mobile apps for business, for both mobile phones and tablets, that can help you do more, no matter where you are. 1. Basecamp When I have multiple projects running simultaneously, Basecamp helps me assign tasks to team members, set milestones ... Read More »

Small Business Trends: Give me a little bit of your personal background. Judy Chan: I am a product manager here at urban airship. So my primary role entrepreneurship is really to talk about mobile wallets. So what I like to tell everyone is you know in many ways I have a really fun job. I get to basically market to ... Read More »

When it comes to digital marketing, video is the undisputed king. And although engaging videos are generally more difficult for companies to produce and distribute, social media has totally streamlined the process. YouTube has opened up the floodgates in terms of accessibility, while competitors like WeVideo, Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) have made it simpler than ever for companies to ... Read More »

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »