Author Archives: sristy

Judy Chan of Urban Airship: 82 Percent of Millennials More Likely to Use a Loyalty Card on Their Mobile Device

Small Business Trends: Give me a little bit of your personal background. Judy Chan: I am a product manager here at urban airship. So my primary role entrepreneurship is really to talk about mobile wallets. So what I like to tell everyone is you know in many ways I have a really fun job. I get to basically market to ... Read More »

Video Wars: WeVideo, Apple Innovate While Facebook Lags Behind With Important Tools

When it comes to digital marketing, video is the undisputed king. And although engaging videos are generally more difficult for companies to produce and distribute, social media has totally streamlined the process. YouTube has opened up the floodgates in terms of accessibility, while competitors like WeVideo, Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) have made it simpler than ever for companies to ... Read More »

Matt Stringer of Men’s Wearhouse: Mobile Wallet Tech Will Change Customer Engagement

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »

Twitter Adds Live Broadcast Feature to iOS and Android Apps

The new Go Live on Twitter (NYSE:TWTR)  is here. Just announced, the new feature looks to simplify the way you can broadcast live video straight from Twitter. This announcement comes as Vine is shutting down and Periscope is establishing itself as a live broadcasting alternative for Twitter after it purchased the company in 2015. Now You Can Broadcast Live from The Twitter ... Read More »

How an Old School Business Discovered the Internet and Grew 350 Percent

What do you do when you’ve been in business for years, and have a crisis of confidence? One day something happens that forces you to confront some cold hard facts: The world has changed. Your business hasn’t changed with it. And now your business is in jeopardy. That’s exactly what happened to Brian Young, owner of Home Painters Toronto. He ... Read More »

U.S. Internet Connection Speeds Triple but Still Lag Behind, FCC Says

Time and again, American enterprises have blamed slow Internet speeds for hurting their business. Luckily, the situation seems to be improving now — even though the United States has a lot of catching up to do. According to the FCC’s 2015 Measuring Fixed Broadband America report, Internet speeds have tripled between March 2011 and September 2014, jumping to 31 Mbps from ... Read More »

Kickstarter Apps Go Open Source on iOS and Android to Help Startups

Kickstarter is known for giving startups the boost they need to get going. And independent developers will now get similar help by getting access to the functional programming used to create the app. Kickstarter announced recently the company had released open source iOS and Android. The announcement was made on the company’s official company blog. Kickstarter launched in 2009, but an ... Read More »

Instagram Adds 100 Million Users in 6 Months, Now at 600 Million

Instagram has done it again. The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever. Instagram Gains an Edge Over Snapchat What makes this milestone even more special is that it comes at a time when rival Snapchat has been growing ... Read More »

30 Top Social Media Sites to Market Your Small Business Locally

The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach. However, are all social media websites best for business use? Below we disclose ... Read More »

Facebook’s Early Christmas Gift: Advice on Managing Your Page

Facebook (NASDAQ: FB) has an early Christmas gift for small businesses this year — Facebook page moderation tips for the holiday season! Here’s an overview of Facebook’s top tips for Page owners and admins on how to manage Page content, moderate comments, prevent abusive activity and more: Facebook Page Moderation Tips These pointers are particularly important during the Christmas holiday season because it’s ... Read More »