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If you’re like most small business owners, you are probably well aware of the power of social media marketing for your organization. You may have signed up for a variety of social media accounts, and you may even post a few things here or there about your organization. There are specific types of posts that have been known to help promote companies most effectively. Here are the best kinds of social media posts to start with to promote your business.
1. Helpful Hashtags
Using hashtags may be confusing to those new to the social media marketing world. Hashtags are essentially a way for social media users to search or find specific topics on the platform. Using a few hashtags on most of your social media posts can help attract even more users to your post. Be careful to not overuse your hashtags, as that can turn off potential customers to your brand.
2. Clever Captions
Most social media posts are short and to the point. Posting a picture and a few words describing it are all you really need in order to make the most impact. Because you have to be concise with your wording, it’s important to make every word count. One great way to help build your brand’s personality is by using clever jokes or interesting facts on your social media account. Saying something memorable is much easier when you try to appeal to someone’s sense of humor.
3. Viral Videos
Video is another great way to start with social media. Posting videos can be tricky because you have to be careful about your content. You can’t post random, lengthy videos that don’t have any type of focus or appeal. If you have a smart message and a way to present this information in your video, you could certainly see a positive impact on your business.
4. Enthusiastic Endorsements
Another way that businesses use social media is by getting endorsements. An endorsement is when a person or other business says something positive about your organization. With the way social media works, it’s easier to get and receive messages from famous people or organizations, so if someone noteworthy tweets about your organization, everyone will be able to see their message and connect it back to your establishment.
5. Pretty Pictures
Visuals are also a way to generate some interest in your company and what you do. Look for pictures that are not just visually stunning, but ones that are related to your philosophy of business. Photos are some of the most popular content across social media platforms and can be more engaging than just a simple text post. Start taking pictures of things that capture your interest, and use free photo editors to enhance the look of your pictures.
6. Prime Promotions
Generating business with your social media account is much easier if you also feature exciting promotions to your followers. Instead of the traditional means of advertising from the past, like television, radio, and print, smart entrepreneurs can get better results with social media promotions. Try talking up a new product that has just been released, or mention news of a heavy discount just for your social media followers.
7. Trendy Tweets
Another top tip to try for your social media account is to stay updated on the news and trends that people are talking about. Then, use those trending topics in your tweets and Facebook posts to get more engagement with your customers. You can follow the lead of companies like hampton creek, creators of the Just Mayo product line. During the most dramatic moments of this year’s summer Olympics, their social media team was prepared with timely tweets about going for the gold.
8. Sweet Success
A final tip for impactful social media posts is to try posting about your successes. Don’t be afraid of celebrating your noteworthy achievements with your fans and followers. Has your company been recognized within your industry? Share the good news. Maybe you simply have reached an impressive amount of followers on your Twitter account. No matter how small you may think the achievement may be, it’s important to update those who follow you to help them continue to see your company in a positive light.
Working with social media accounts can be tricky if you’re trying to carve out your brand’s personality. Try some of the most successful and engaging social media posts to drive your company to more followers and fans online and across the globe.