Tag Archives: 2018

Nine social media trends predicted in 2018 for marketers

2017 has brought about numerous new features for social media platforms. Some highlights include: Twitter introduced a 280-character update Instagram began testing a 4×4 grid, after also introducing the ability to include several photos per post this year Facebook introduced Facebook Stories, a direct assault against Snapchat, which it tried to buy back in 201 So what’s the social media forecast moving ... Read More »

Global Tech Market Will Grow By 4% In 2018, Reaching $3 Trillion

By Andrew Bartels, Vice President and Principal Analyst Forrester published its mid-year global tech market outlook for 2017 and 2018. In constant currencies, we project that global purchases of technology software, hardware, and services by businesses and governments will grow by 3.4% in 2017, and by 4% in 2018. Software and tech consulting services spending will see the strongest growth, with ... Read More »

iPhone 8 Sees ‘Better Than Expected’ Sales as iPhone X’s Super Cycle Pushed to 2018: Ming-Chi Kuo

When Apple begins shipping the iPhone X next month, the handset is expected to be in limited quantity, KGI Securities’ analyst Ming-Chi Kuo said in a note, corroborating several recent reports with similar findings. This expected long waiting period has already created a panic among customers, Kuo wrote, saying that many of them are purchasing the iPhone 8 and iPhone 8 Plus instead. According to Kuo, iPhone 8 sales ... Read More »

Google, Facebook Tax to Be Proposed by EU in 2018: Juncker

The EU will propose a new tax on tech giants such as Google and Facebook next year despite opposition by several states that fear a blow to their economies, European Commission chief Jean-Claude Juncker said Friday. Championed by French President Emmanuel Macron, the new tax on digital multinationals will target revenue generated in an EU country, instead of on profits that are booked in ... Read More »

5 Social Media Trends That Will Have Maximum Impact in 2018

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline. Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty. Here are five crucial social media trends that will have the maximum impact on ... Read More »

iPhone X Supply Will Be Limited This Year, Will Only Meet Demand in 2018: KGI

HIGHLIGHTS Kuo predicts iPhone X shipments to be around 40-45 million in 2017 In 2018, the shipments should go up to 80-90 million units Kuo says iPhone X supply-demand equilibrium will be met in 1H18 While the iPhone 8 and iPhone 8 Plus are already up for pre-orders, the anniversary edition iPhone Xwill go on sale on November 3, with pre-orders starting from October 27. Now ... Read More »

European tech market expected to continue slow growth through 2018

Forrester’s latest European tech market forecast projects that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6 percent in 2017, and increase to 2.2 percent in 2018. Spending on software and tech consulting services will do better, with software spending rising by 2.5 percent in 2017 and 3.5 percent ... Read More »