The Latest in Social Media: What You Need to Know

Social media is an environment that constantly improves. Platforms like Instagram, TikTok, X are quite popular, and these platforms improve user experience by occasional social media updates so that they refresh the feed!
We are going to discuss the most recent updates that you ought to be aware of today! Let’s get right into it without wasting any time! Stories and reels are merging! Instagram’s doing it again, testing your patience and the UI in a single swipe. There are rumors that the Story tray will move inside the Reels tab. Yes, if this is true, the user experience as a whole changes. Less Stories, more short-form overload.

Although nothing has been confirmed yet, it is an important update for content creators who rely heavily on Stories. If you plan content months in advance, keep that in mind! Brands > Influencers: The New Normal Deloitte’s 2025 State of Social report broke this down and found consumers look at a mean of seven brands. 13 creators/influencers, and twice as many customers follow on average. We can see here that people trust personalities over brands.
This social media post ought to serve as a wake-up call for your brand if it does not yet have a face or a voice. If you don’t give your content a personality, it might take longer for people to engage. Are You Changing Up Your Content? Don’t start again! On Instagram, Adam Mosseri gave a great tip about not creating a new account if you are changing your style or area of expertise. Instead:
Send out a brief warning video. Archive the old posts
Make use of “trial” reels to test out new routes. In this way, the formula can change without affecting your current reach and algorithm favor. It’s easy, well-thought-out, and effective.
Threads Adds 5-Link Bios + Analytics
The creators can now include five links, including analytics for each link, in their Threads bio. If you have a product stack or a couple of campaigns going on, this is pure gold for your business.
Meta wants Threads not to be an afterthought anymore. The social network might finally become more useful with this update. From FYP to Zzz on TikTok TikTok is introducing meditation and sleep as a brand-new feature as part of the social media update. Teens were used to test this new feature earlier this year. This feature is designed to take people off from the app when it’s late at night, which is quite ironic, considering TikTok hooks over 90% of its users for hours every day, easily one of the most addictive apps in the entire social media industry thanks to its short format videos.
Auto-Translate for Reels
For content creators who are aiming to be successful in global markets. Instagram now will automatically translate texts and captions to different languages. It is now live, yet not quite perfect, but it is an amazing social media update!
Third-party tools are now available in Threads Ads. Another step for Threads to being a proper social media platform. Right now, third- party tools can create and manage Threads Ads. This step allows media buyers and agents to experiment for new opportunities on Threads.
Shared Access Is Still in Testing
The Shared Access feature, which lets users manage any Instagram account without sharing passwords, is currently being tested. Users have been asking about this feature for quite some time now; still, it’s not fully functional however, it’ll be perfected in the near future.
Threads intends to remain distinct from Instagram. Threads is taking steps to give more freedom, privacy, and control to its users by removing the obligation to link Instagram accounts. Users will be able to use the platform without linking their Instagram accounts when it goes live. About ASA Ban Speculations
The Advertising Standards Agency did not actually ban brands from participating in trends. Lazy copy-paste content creators were caught off guard by the most recent social media update. Yes, it was successful. Congratulations to Beth Thomas and Annie-Mai for their stunt. It can be a helpful reminder: double-check your sources before sharing anything to prevent any trouble.