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Tata Consultancy Services has entered into a three year partnership with the Virgin Money London Marathon to enhance the digital experience delivered to marathon participants. Under the terms of the partnership, TCS will become the race’s Official Technology Partner for the 2016, 2017 and 2018 events.
First established in 1981 and part of the World Marathon Majors, the Virgin Money London Marathon is considered one of the world’s foremost marathons. A record total of 247,069 people entered the ballot for the 2016 race, with 37,000+ runners expected to take part on Sunday 24th April. This year’s race is also set to see a major milestone, with the London Marathon’s one millionth finisher crossing the finish line on The Mall.
The modern marathon exemplifies the ways in which digital technology is transforming all aspects of society with social media, smartphone applications, fitness trackers and wearables giving marathon participants a wealth of data and insight to help guide their preparation and boost performance. The Virgin Money London Marathon is already a leader in the use of digital technology, having announced the creation of the world’s first digital marathon in 2014. Through this endeavor, British astronaut Tim Peake is training to become the first man to run a marathon in space, during the 2016 edition of the event.
The partnership with the Virgin Money London Marathon also builds on TCS’ ongoing brand investment in the UK. TCS was recently awarded Business Superbrands status in the UK in recognition of its growing profile, has been consistently ranked number one for customer satisfaction in the UK IT Services sector by analyst firm Whitelane and has been recognised as the UK’s Top Employer by the Top Employers Institute.
Shankar Narayanan, Country Head, UK & Ireland, TCS, commented, “We are delighted to be the Official Technology Partner for the Virgin Money London Marathon. As an organisation that believes in giving back to the communities in which we operate, in striving for ever better performance, and in using digital innovation to help achieve our goals, Tata Consultancy Services shares many of the core values of the Virgin Money London Marathon. We look forward to collaborating with the London Marathon team to enhance the digital experience of the race, both for the participants and the millions of supporters that follow the event, in London and across the world.”
Hugh Brasher, Event Director, Virgin Money London Marathon, commented, “We are delighted to have Tata Consultancy Services as our Official Technology Partner. Having a partner with a deep understanding of the importance of technology and how digital services can enhance customer satisfaction, will bring huge benefits to the organisation and, more importantly, enhance the marathon experience for runners and spectators.”
[“Source-indiainfoline”]