Tag Archives: Your

8 Types of Posts to Use for Your Social Media Marketing

If you’re like most small business owners, you are probably well aware of the power of social media marketing for your organization. You may have signed up for a variety of social media accounts, and you may even post a few things here or there about your organization. There are specific types of posts that have been known to help ... Read More »

Improving Your Social Media Strategy

Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly, social media can help you connect with your customers, build your business, and link with potential customers as well. However, social media ... Read More »

What Can Facebook Custom Audiences Do for Your Marketing Campaign?

Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing. Your best business comes from people who know you. The people on your email lists are more likely to engage with and buy from you. Despite all its positives, email marketing presents several challenges. Email ... Read More »

Tag Photos #ThisIsRetail, Get Your Business Featured on Instagram

Trying to promote a retail store on social media? The process can be tricky. But luckily, there are some promotions and contests that can make it a bit easier to get the word out about your retail business. The National Retail Federation hosts one such contest. The organization hosted its 2016 “This is Retail” promotion at its Retail’s BIG Show ... Read More »

Starting Your First Social Campaign? Check These Best Practices First

Social campaigns can provide a huge boost to your business in a number of different ways. But the idea can be a bit overwhelming if you’re just getting started. If you’re thinking of running your first social campaign, check out the list of tips below to make your first campaign as successful as possible. Social Media Campaign Best Practices Set ... Read More »

5 Ways to Optimize Your Business Instagram Account

Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives and flashy products are getting involved. For many, this obviously means that creativity needs to be at an all time high, but a strategy can happen and it can help you reach your goals faster. I recommend checking out this article to learn ... Read More »

Pokémon Go: A Security Threat to Your Business?

It seems like you can’t go anywhere these days without bumping into a gaggle of Pokémon GO addicts. Since its release at the start of July, the insanely popular augmented reality app has already surpassed social media staples like Twitter and Facebook in terms of user activity. Yes, Pokémon GO has caught on like wildfire, and this craze doesn’t look ... Read More »

Professional Photographers: Wix Pro Gallery is Designed for Your Business

Wix.com Ltd. (Nasdaq:WIX) — a cloud-based web development platform with over 88 million users around the world — has announced the global release of Wix Pro Gallery, a tool that will provide advanced functionality for photographers to create professional photographer portfolio websites. With the new Wix Pro Gallery, professional photographers can now access useful image rendering solutions and controls for uploading and ... Read More »

7 Insider Tips to Rock Your Social Media Presence

Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »

Why Hugging Your Haters Matters, and How to Do It

Your customer experience should be transparent, direct, and social. It should be proactive and reactive, and you should engage with everyone, regardless of the types of insights they share. That’s the premise behind recently-released book, Hug Your Haters, by Jay Baer, who has provided data-backed metrics to support the reasoning that it helps to engage with your customers. Not only ... Read More »