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Advertising technology company Mirriad says it is working with Samsung Electronics Co Ltd and China’s video site Youku to market Samsung products to Chinese viewers who are gravitating toward streaming video content. Mirriad’s technology inserts products or signage, from things like a branded beverage bottle on a table to a billboard with brand imagery in the background, into streaming video content. ... Read More »
To Woo the Chinese, Samsung Turns to Product Placement in Online Videos
