Latest technological innovations are the edge that really needs to grow and to boost the revenues ultimately. Using the latest business technology and innovations, small business owners and companies can leverage limited financial resources and capital in smart and most effective ways to get more sales. From resources management to business marketing, there are countless ways, technology can help you ... Read More »
I’m a big believer in the power of social media to diversify and evolve one’s network, build on the strength of weak ties, and nurture relationships over time. I’ve seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% ... Read More »
The explosion of an experimental nuclear bomb in New Mexico in 1945 made it blindingly clear that the Industrial Age was over. This event showed with terrifying clarity that scientific knowledge, mathematical skill, and engineering prowess can be used for unthinkable levels of destruction. The combined wonder and terror of this culmination of the Manhattan Project prompted its leader, J. Robert Oppenheimer, to remark: ... Read More »
Social media is becoming a crucial part of every business. The advancing technology and busy schedules are driving people to do everything online. Therefore, any help that you offer your audience will help you gain visibility and demonstrate the commitment that your company has to delivering high-quality service. These tips will help you use social media wisely. Know your audience ... Read More »
START SLIDESHOW › Just as the social media giants are making gains in audience, you can tag along—expanding your sales flow in the process. By Mostafa Razzak Many people in financial services see social media as a simple broadcast platform, where messages, blog posts and other featured communications stick to a billboard as though they were press releases or boilerplate ... Read More »
Okay, I’m going to start with a question. What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat? Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small ... Read More »
1. Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers to pay attention to the mobile screen. Dozens of others have followed suit. What will your customers see on a smaller screen? Is the subject ... Read More »
A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »
If you have an iPhone, you know Apple has done a great job in making the device very consumer friendly. But business users have been slow in coming around, that is until the global partnership with IBM in 2014. Since the announcement, many apps have been deployed for enterprises. And with the new iOS 9 mobile operating system, Apple — ... Read More »
According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not online, you may be missing out on a significant number of potential customers. Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to ... Read More »
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