A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »
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Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas
Where once expansion meant building stadiums, adding teams and landing broadcast TV contracts, the NFL, NBA, and others have turned to social media to reach fan followings in foreign countries. The NFL teamed with Twitter to live stream 10 games this season worldwide for free (after testing the approach with Yahoo for one game a year earlier. And when it ... Read More »
What to Do When a Social Media Star Collapses
FLICKR/@GWYNETHJONES -THE DARING LIBRARIAN! Vine came into the world with a roar, but left with a whimper that equated to some rearranging of its business strategy and a newish, but much more limited application. What has been described as the “death” of the platform raises some important questions for those in the public sector. Namely, what do you do when ... Read More »
How Social Media Went From Exciting To Ingrained In Our Lives
pexels.com When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad (something people still occasionally insist today, more than 10 years later). It’s clear that ... Read More »
Why This Private Business is Heading to the Moon (Watch)
This Company Wants To Mine The Moon. Now It Has The Money To Get There Backing Off These Pesticide Restrictions Could Be Bad For Bees ‘The Greatest Show On Earth’ Is Ending The Eiffel Tower Might Be Getting A Makeover For the first time ever, a private company is heading to the moon. Moon Express got the approval from the ... Read More »
Navigating the Storm: 100 Days to Cloud with Microsoft Partner Network
There was heavy snowfall in and around Seattle for the first time in years, but the weather-watch didn’t stop 50-plus attendees and 10-plus speakers from engaging in Microsoft Partner Network’s 100 Days to Cloud workshop. The future of technology as a whole, and IT is in the cloud and the workshop was geared to help individuals and companies align themselves ... Read More »
Paris Wants to Mix Old and New With Eiffel Tower Upgrades (Watch)
The Eiffel Tower Might Be Getting A Makeover ‘The Greatest Show On Earth’ Is Ending This Company Wants To Mine The Moon. Now It Has The Money To Get There Facebook Is Taking Its Fight Against Fake News International The most recognizable landmark in Paris may be getting a makeover. The Eiffel Tower has been around since the late 1800’s. ... Read More »
How To Market YouTube Videos More Effectively
YouTube has become one of the biggest money making platforms for video creators in existence. It has not only launched the careers of many users to the level of celebrity, but some literally make millions on the site. An entirely new era in entertainment has been sparked by this incredible website. So how easy is it to market YouTube videos effectively to ... Read More »
Why B2B Startups Fail – And How to Prevent It
Why do startups fail in the B2B world? Any number of reasons. Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting. Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »
People More Likely To Choose a Smartwatch Over Glasses
Sure, it seems these days that Google Glass grabs the headlines. But it turns out more people say they would be likely to choose smartwatches over glasses, when it comes to wearable tech. Perhaps more surprisingly, most said they were unlikely to choose either. Of 417 consumers surveyed, 411 respondents answered questions about wearable technology recently posed by the tech ... Read More »