Tag Archives: placement

To Woo the Chinese, Samsung Turns to Product Placement in Online Videos

November 1, 2016 Comments Off on To Woo the Chinese, Samsung Turns to Product Placement in Online Videos

Advertising technology company Mirriad says it is working with Samsung Electronics Co Ltd and China’s video site Youku to market Samsung products to Chinese viewers who are gravitating toward streaming video content. Mirriad’s technology inserts products or signage, from things like a branded beverage bottle on a table to a billboard with brand imagery in the background, into streaming video content. ... Read More »

IIT placement heads meet: Five key things on the agenda

August 13, 2016 Comments Off on IIT placement heads meet: Five key things on the agenda

The All IIT Placement Committee is meeting on Friday to have a strategy in place before campuses send invitation to companies for hiring in July. Photo: Mint Mumbai: The placement heads of the 16 Indian Institutes of Technology (IITs) are meeting on Friday in Mumbai with a single agenda—how to deal with start-ups that are looking to hire talent from ... Read More »