There are some people that wonder why blogging is important in today’s social media marketing environment. Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy. Still wondering why blogging is important? Here are 7 benefits of blogging: Drive traffic to your website Increase your SEO/ SERP Position your brand as a ... Read More »
You may be 18, scrambling to get into a college or hunting for a course that can help you get a job quickly. You may be a young parent, worried about your child’s admission to school or feeling helpless with the poor attention given to her in school. You may be middle aged, getting crushed by the struggle to pay ... Read More »
To say that social media has become part of everyday life would be an understatement. From headlines of fake news stories having major social and political implications to the recent milestone that Facebook hit 2 billion monthly users (that’s over 25 per cent of the global population), social media has truly changed the way the world operates. To put these numbers into perspective, ... Read More »
In 2014, Apple Inc. announced its new mobile payment and digital wallet service, Apple Pay. It allows users to make payments through mobile devices at contactless points of sale and in iOS apps. Through a near field communication (NFC) antenna, a chip storing encrypted payment information, and Apple’s Touch ID and Wallet, Apple devices are able to communicate wirelessly with ... Read More »
When it comes to digital marketing, video is the undisputed king. And although engaging videos are generally more difficult for companies to produce and distribute, social media has totally streamlined the process. YouTube has opened up the floodgates in terms of accessibility, while competitors like WeVideo, Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB) have made it simpler than ever for companies to ... Read More »
We’ve collected these social media marketing statistics for small businesses from a variety of sources. Last updated: December 4, 2016 NOTE: to discover how many users each social network has, see our Social Media Statistics 2016 post. GENERAL SOCIAL MEDIA MARKETING STATISTICS: 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is ... Read More »
We’ve collected these social media marketing statistics for small businesses from a variety of sources. Last updated: December 4, 2016 NOTE: to discover how many users each social network has, see our Social Media Statistics 2016 post. GENERAL SOCIAL MEDIA MARKETING STATISTICS: 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is ... Read More »
There’s no denying, entrepreneurs — or those aspiring to be — must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work. That’s why, in addition to knowing your business, employees ... Read More »
Some small businesses are still not fully tapping into the greatest marketing opportunity of our time: the Internet. Many businesses now have a website and can interact with potential consumers via desktop, but these businesses are still behind the ball because increasingly, online traffic is being conducted through mobile phones. Small businesses are missing out because they either: a.) Do ... Read More »
Small Business Trends: What’s the biggest thing since you started HubSpot with Brian Halligan ten years ago that has surprised you the most about marketing, and how people have gravitated around some of the things that you’ve put out there? Dharmesh Shah: The biggest surprise for lack of a better term is how global the underlying fundamental philosophy of Inbound ... Read More »
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