If you haven’t been working on your holiday advertising game plan since September, you’re actually late to the party. Many successful marketers start holiday-specific advertising early in the fall to get exposure among users and influence consumer shopping early on, especially on Facebook. In fact, I can recall seeing gift-giving, holiday-related advertisements on Facebook as early as the beginning of ... Read More »
There are seven reasons why Snapchat stories is superior to Instagram stories and none of the reasons are features that can be copied. The core functionality of Snapchat and Instagram are worlds apart, and that has created two different native cultures. If we go back in the annals of history to Snapchat 1.0 and Instagram 1.0 we will see two completely ... Read More »
Publisher Channel Content by HigherVisibility If you haven’t been working on your holiday advertising game plan since September, you’re actually late to the party. Many successful marketers start holiday-specific advertising early in the fall to get exposure among users and influence consumer shopping early on, especially on Facebook. In fact, I can recall seeing gift-giving, holiday-related advertisements on Facebook as ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
These Habits of Yours Are Hurting, Not Helping Your Smartphone HIGHLIGHTS Obsessively cleaning apps from memory can slow things down Keep your battery between 30 and 80 percent; 0 to 100 isn’t good An anti-virus app isn’t really necessary A smartphone has become an essential tool to survive for many today. We care so deeply about these slabs with faces ... Read More »
As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »
Our bedrooms used to be quiet sanctuaries built for comfort and rest with usually nothing more than a bed, some clothes and a few personal belongings. Today, technology is seeping into our bedrooms through televisions, laptops and the phones in our pockets. But how does all this technology affect your sleep patterns? Technology and Sleep Did you know that 95 ... Read More »
Small Business Trends: What’s the biggest thing since you started HubSpot with Brian Halligan ten years ago that has surprised you the most about marketing, and how people have gravitated around some of the things that you’ve put out there? Dharmesh Shah: The biggest surprise for lack of a better term is how global the underlying fundamental philosophy of Inbound ... Read More »
One of the stories somewhat lost in the headlines earlier this month, is that of an impressive comeback. After almost two years of lagging performance, Samsung operating profits rose 80 percent during the last quarter over the same time last year. Reuters reports much of the cause of declining profits was due to losing part of the smartphone market share to Apple. While ... Read More »
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