March 11, 2019
Comments Off on Model code & political ad rules will apply to social media too
The model code of conduct and its pre-certified political advertisement rules will apply to the social media as well. Chief election commissioner Sunil Arora said all major social media platforms — Facebook, Twitter, Google, WhatsApp and Share Chat — are committed to accepting only pre-certified political advertisements, sharing expenditure on it with the Election Commission (EC) and adhering to the “silence period” that comes into effect ... Read More »
November 27, 2017
Comments Off on Facebook Partners Nielsen to Unveil Ad Performance Measurement Solutions
HIGHLIGHTS Facebook, Nielsen launch “Nielsen Total Brand Effect with Lift” solution Advertisers can interpret their cross-platform results Available to eligible advertisers via their Facebook representative In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, ... Read More »
November 7, 2017
Comments Off on New Google Pixel 2 ad focuses on phone’s key features
It’s been a troubled few weeks for Google when it comes to their latest Pixel 2 flagship smartphone, but that doesn’t take away the fact that it’s an impressive device. And in case you have any doubt about that, Google’s new ad for the device is here to quell that. The video focuses on several useful day-to-day scenarios where the phone can be of ... Read More »
November 7, 2017
Comments Off on New Google Pixel 2 ad focuses on phone’s key features
It’s been a troubled few weeks for Google when it comes to their latest Pixel 2 flagship smartphone, but that doesn’t take away the fact that it’s an impressive device. And in case you have any doubt about that, Google’s new ad for the device is here to quell that. The video focuses on several useful day-to-day scenarios where the phone can be of ... Read More »
February 13, 2017
Comments Off on ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others
ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others HIGHLIGHTS ASCI upheld complaints against online retailers such as Amazon, Paytm ASCI received 152 complaints in November Paytm’s 50 percent cashback on two movie tickets was termed misleading Advertising sector watchdog ASCI upheld complaints against 100 misleading advertisements in November, including those of HUL, Indigo Airlines, Emami, Idea Cellular, ... Read More »
February 11, 2017
Comments Off on MailChimp Gives Users the Ability to Create Facebook Ad Campaigns
A company known for more than a decade as a email marketing platform is launching into social media advertising as well. Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for Facebook Ad Campaigns can be ... Read More »
February 9, 2017
Comments Off on Uh Oh, Apple iOS 9 May Be a Mobile Ad Killer
At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge. What Apple didn’t discuss, however, is the fact that its new iOS 9 mobile operating system, used in the company’s popular iPhone, may ultimately prove to be quite costly to small ... Read More »
September 2, 2016
Comments Off on Twitter to Share Ad Revenue on Videos by US Users
Twitter to Share Ad Revenue on Videos by US Users HIGHLIGHTS Twitter offers revenue sharing to media and entertainment compani New program will offer video creators a 70 percent share of revenue Users would also be allowed to share their videos on other platforms Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying ... Read More »
August 24, 2016
Comments Off on Facebook Messenger Gets Ad Bots
Until now, bots from brands assisted you in making purchases on Facebook Messenger, but from now on these bots can directly send you advertisements and subscription messages. If you’re worried about spam, Facebook has emphasised that the user is in control. Also, no promotional content is allowed, Engadget reported on Thursday. “All conversations between businesses and people must be initiated ... Read More »
August 5, 2016
Comments Off on Stop Worrying About Mobile Ad Fraud Thanks to This New Tool
Leading mobile performance platform ClicksMob has announced the release of a new, cutting-edge fraud prevention system designed to detect and block false web traffic. Dubbed Fraud Fighter, the preventative technology is set up to proactively address the rapidly growing threat of ad fraud by tracking, analyzing and vetting all incoming traffic to ensure it is genuine. Last year, a report compiled ... Read More »
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